The main directions for increasing the efficiency of a trading enterprise. The efficiency of a retail trade enterprise and ways to improve it. What can hinder efficiency?

graduate work

1.3 Ways to increase the efficiency of commercial activities of a trading enterprise

To obtain the maximum effect from the company’s activities, it is important to constantly work to improve commercial activities. The development of improvement measures should be based on the results of assessing the effectiveness of commercial work in all its areas.

Measures to improve information security should become basic, since the effective implementation of commercial activities is impossible without detailed, reliable and timely information. For this purpose, it is advisable for any organization to keep computer records of goods in the warehouse, contractors, and have information databases (legal, accounting, etc.). It is important to be able to quickly obtain information for making management decisions regarding areas of commercial activity. In this case, it will be effective to create related databases in all areas of commercial activity.

To ensure effective contractual work in an organization, it is necessary to competently draw up contracts with both suppliers and customers, i.e. concluding contracts on the most favorable terms for the company. Favorable terms of the contract may include the following:

Delivery/removal of goods by the other party, i.e. when transport costs are borne by the supplier/buyer;

Beneficial risk distribution in case of force majeure;

It is also necessary to monitor the execution of contracts separately for each counterparty, including monitoring the fulfillment of their contractual obligations. This work will allow us to quickly carry out measures to accelerate the turnover of accounts receivable, reduce accounts payable, and also avoid fines and penalties for overdue obligations. One of these activities is the provision of discounts for prepayment for goods. Thus, the organization frees up its working capital, which makes it possible to repay its obligations to creditors.

In the direction of forming an assortment, it is possible to increase the efficiency of activities by expanding and deepening the assortment. However, first it is necessary to study the demand of buyers, their desire and willingness to purchase these goods. Depending on the specifics of the organization’s activities, it may be advisable to create a narrower but deeper assortment; replacement of obsolete, slow-moving goods with new ones.

To ensure the effectiveness of inventory management activities, it is advisable to apply logistics principles when determining the need for purchased goods, use various inventory control systems (operational management systems, uniform delivery, replenishment of inventory to the maximum level, with a fixed order size with periodic or continuous verification of the actual level stock, etc.).

Effective inventory management involves minimizing the costs of transporting and storing goods. In the case where, according to the contract, the purchasing organization is the customer of transport, it needs to determine what is more profitable: to attract a third party to transport the goods or to use its own transport? When making a decision on this issue, the company must take into account the batch size, frequency of orders, as well as a comparative analysis of the costs of using both options. If a company nevertheless delivers goods using its own transport, it must work to optimize routes in order to save fuel and vehicle time on the road.

Increasing the efficiency of commercial procurement activities will be facilitated by the effective selection of suppliers, cooperation with which provides maximum benefit and minimal risk. For this purpose, the commercial service of a trade organization must compare suppliers according to the most important criteria (they may be different for each organization). It is also necessary to determine whether to purchase goods from the manufacturer or from an intermediary. Naturally, the price from the manufacturer will be lower, then the main criterion will be costs.

Increasing the efficiency of commercial activities in the wholesale sale of goods is ensured by improving the company's pricing policy, as well as the use of advertising and sales promotion tools.

Pricing policy will be more effective when using differentiated prices. This involves providing various types of discounts for customers: discounts for purchasing a certain number of units of goods or for a certain amount, discounts for prepayment, discounts for retail organizations for promoting goods, etc.

The use of discounts has a stimulating effect on buyers. Providing a deferred payment has the same effect, but this is unprofitable for the seller, and is only advisable when the buyer purchases a sufficiently large batch, as well as to attract new and reward regular customers. In any case, the decision to use this payment method can be made only after studying reliable information about the solvency and financial condition of the buyer.

There are also non-price means of attracting buyers and stimulating sales. In wholesale trade, such means include: organizing stands of a trade organization at specialized exhibitions, advertising in specialized print media in the form of small articles with information about the product offered, a new product, the provision of additional services, etc.

The effectiveness of activities for the sale of goods depends not only on the size of the organization’s gross income, but also on its structure: the increase in the amount of gross income should be caused by a higher rate of profit growth compared to the rate of growth of distribution costs. Therefore, a trading organization must constantly work to optimize and reduce the share of costs associated with the sale of goods.

The development and application of certain measures to improve the efficiency of commercial activities is determined by the specific conditions (internal and external) in which the trading organization operates. Just as there are no two identical people in the world, there are no two organizations that could follow the same path, increasing the efficiency of their activities. Studying the theoretical aspects of the commercial activities of a trade organization and assessing its effectiveness only provides specialists in this field with a certain base of concepts, techniques and methods for their practical activities.

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INSTITUTE OF ECONOMICS AND TRADE

TAJIK STATE UNIVERSITY OF COMMERCE

Department of Economics and Entrepreneurship

Subject "Economics of trade and public catering"

COURSE WORK

on the topic of:“Increasing the efficiency of a trading enterprise

Completed by: 4th year student

full-time education

Sobirov S

Head: Khomutova L.F.

Introduction

1. The purpose and objectives of financial analysis in modern conditions

1.2 Analysis of the enterprise’s retail turnover indicators

1.3 Analysis of costs and profits of a trading enterprise

2. Analysis and assessment of the financial and economic activities of the trading enterprise "Sitora"

2.1 General characteristics of the trading enterprise “Sitora”, Khujand

2.2. Analysis of retail turnover indicators of the Sitora trading enterprise

2.3 Analysis of costs and profits of the Sitora trading enterprise

2.3.1 Distribution costs of the Sitora trading enterprise

2.3.2 Profit, profitability and efficiency of the Sitora trading enterprise

3. Improving the efficiency of the Sitora trading enterprise

Conclusion

Bibliography

Introduction

The market economy offers the formation and development of enterprises of various organizational and legal forms, based on different types of private property, the emergence of new owners - both individual citizens and labor collectives of enterprises.

A type of economic activity has emerged called entrepreneurship - this is an economic activity, i.e. activities related to the production and sale of products, performance of work, provision of services or sale of goods needed by the consumer. It is of a regular nature and is distinguished, firstly, by freedom in choosing directions and methods of activity, independence in decision-making (of course, within the framework of the law and directed norms), and secondly, by responsibility for the decisions made and their use. Thirdly, this type of activity does not exclude risk, losses and bankruptcy. Finally, entrepreneurship is clearly focused on making a profit, which, in conditions of developed competition, ensures the satisfaction of social needs. This is the most important prerequisite and reason for interest in the results of financial and economic activities. The implementation of this principle in reality depends not only on the independence granted by the enterprise and the need to finance its expenses without government support, but also on the share of profit that remains at the disposal of the enterprise after paying taxes. In addition, it is necessary to create an economic environment in which it is profitable to produce goods, make a profit, and reduce costs.

Therefore, in order to make certain decisions in enterprise management, it is important to conduct various types of economic analysis. The analysis is related to the daily financial and economic activities of the enterprise, their teams, managers, and owners.

So, successful financial management is aimed at:

Survival of the enterprise in a competitive environment;

Avoid bankruptcy and credit financial failures;

Leadership in the fight against competitors;

Acceptable growth rates of the economic potential of the enterprise;

Growth in volumes and sales;

Profit maximization;

Minimizing costs;

Ensuring profitable operation of the enterprise.

This course work on the topic “Improving the efficiency of the Sitora trading enterprise” is relevant because its goal is to study and apply in practice theoretical knowledge, modern methods of researching the financial condition of an enterprise and analyzing the results of financial and economic activities. And also, the use of analysis data to recommend the adoption of practical measures in order to increase the efficiency of the enterprise.

The object of the course work is the trading enterprise “Sitora”. The company is located in the city of Khujand, Sughd region. The main task of the enterprise is the sale of household chemicals, perfumery and cosmetic products and knitted underwear.


1. The purpose and objectives of financial analysis in modern conditions

The main goal of a trading enterprise in modern conditions is to obtain maximum profit, which is impossible without effective capital management. The search for reserves to increase the profitability of the enterprise is the main task of the manager.

It is obvious that the performance of the enterprise as a whole depends entirely on the efficiency of management of financial resources and the enterprise. If things at the enterprise go by themselves, and the management style does not change in new market conditions, then the struggle for survival becomes continuous.

To manage production, you need to have an idea not only of the progress of the plan and the results of economic activity, but also of the trends and nature of the changes taking place in the economy of the enterprise. Comprehension and understanding of information are achieved through economic analysis.

Analysis of the financial and economic activities of an enterprise is one of the most effective management methods, the main element in justifying management decisions. In the conditions of the formation of market relations, it aims to ensure the sustainable development of profitable, competitive production and includes various areas - legal, economic, production, financial, etc.

The content of the analysis of the financial and economic activities of an enterprise involves a comprehensive study of the technical level of production, the quality and competitiveness of products, and the provision of production with material, financial and labor resources. It is based on a systematic approach, comprehensive consideration of various factors, high-quality selection of reliable information and is an important management function.

The main task of financial and economic analysis is to identify opportunities to improve the efficiency of an economic entity through rational financial policy.

The main result of the enterprise's activities are products, costs; the difference between them is profit, which is a source of replenishment of the enterprise’s funds, the final and initial stage of a new round of the production process.

The assessment of the results of the financial and economic activities of an enterprise is carried out within the framework of financial analysis, the main purpose of which is to provide the management of the enterprise with information for making decisions on the management of financial resources.

With the help of financial analysis, you can objectively assess the internal and external relations of the analyzed object: characterize its solvency, efficiency and profitability of the enterprise, development prospects, and then make informed decisions based on its results. Financial analysis is a process based on the study of data on the financial condition of an enterprise and the results of its past activities in order to assess future conditions and results of its activities. Thus, the main task of financial analysis is to reduce the inevitable uncertainty associated with making future-oriented economic decisions.

Financial analysis makes it possible to evaluate:

Property status of the enterprise;

The degree of business risk, in terms of the possibility of repaying obligations to third parties;

Capital adequacy for current activities and long-term investments;

The need for additional sources of financing;

Ability to increase capital;

Rationality of borrowing funds;

The validity of the policy for the distribution and use of profits;

The feasibility of choosing investments, etc.

In a broad sense, financial analysis can be used as a tool for justifying short-term and long-term decisions, the feasibility of investments; as a means of assessing the skill and quality of management; as a way to predict future results.

Retail turnover is a quantitative indicator characterizing sales volume. It expresses economic relations that arise at the final stage of the movement of goods from the sphere of circulation to the sphere of consumption through their exchange for monetary income.

Analysis of retail turnover is carried out with the aim of studying the possibilities of increasing it and maximizing profits.

The main tasks of analyzing retail turnover are as follows:

Checking the implementation of plans (forecasts) for trade turnover, satisfying customer demand for individual goods, determining trends in the socio-economic development of a trading enterprise;

Study, quantitative measurement and generalization of the influence of factors on the implementation of the plan and the dynamics of retail turnover, a comprehensive assessment of the trading activities of the enterprise;

Identification of ways and opportunities for increasing trade turnover, improving the quality of customer service, and the efficient use of economic potential (all types of resources);

The analysis of retail turnover is carried out in actual and comparable prices in the following sequence:

The volume of retail trade turnover is studied in comparison with the plan and in dynamics;

The structure of retail turnover is studied as a whole for a trading enterprise and in the context of individual divisions, by assortment, and sales methods;

Factor analysis is performed;

Reserves for growth in activity volumes are identified in order to improve customer service and maximize profits.

Trade turnover indicators are analyzed in various ways. Considering that we have a small trading enterprise, in this thesis we will consider some of them. Namely:

Analysis of trade turnover by the total volume and rhythm of trading activity;

Analysis of inventory and product turnover of the enterprise;

1.3 Analysis of costs and profits of a trading enterprise

Distribution costs are the costs of bringing goods from production to consumers, expressed in monetary terms. Distribution costs are socially necessary labor costs that ensure that trade fulfills its functions and tasks.

Distribution costs are conventionally divided into pure and additional. Net costs are the costs of organizing the purchase and sale process, maintaining administrative and management personnel, accounting and reporting costs. Additional costs are caused by the continuation of the production process in trade (packaging, packing), the transformation of the production range into a commercial one.

Costs can be explicit or implicit. Explicit (accounting) costs are costs associated with the use of attracted material, financial and labor resources, which are fully reflected in accounting and, according to the law, are included in the cost of product sales. They share:

For material costs (the cost of goods, raw materials, materials used for packaging, storage, ensuring a normal trade and technological process; the amount of wear and tear on low-value and fast-wearing items; the cost of work and services provided by other enterprises to this enterprise, fuel of all types, etc.);

Labor costs;

Contributions for social needs and other deductions;

Depreciation of fixed assets;

Other costs

Implicit costs are the costs associated with the use of resources owned by the enterprise itself. Implicit costs include payments that an enterprise could receive if it used its resources more profitably (costs of lost opportunities), normal profits that keep the entrepreneur in his chosen industry. From the point of view of managing distribution costs, it is important to know their classification into constant and variable (Fig. 1.1). Firstly, this division helps solve the problem of regulating mass and profit growth based on a relative reduction in costs with an increase in sales revenue. Secondly, this classification makes it possible to determine the cost recovery, that is, the margin of financial strength of the enterprise. Thirdly, the allocation of fixed costs makes it possible to use the marginal income method (gross income minus variable costs) to determine the size of the trade markup. Analysis of distribution costs is aimed at identifying opportunities to increase the efficiency of a trading enterprise through a more rational use of labor, material and financial resources in the process of carrying out acts of purchase and sale of goods and organizing trade services to consumers.

The task of a complete analysis of distribution costs is to determine:

Dynamics and degree of implementation of the cost plan by general level and individual expense items;

The size and rate of change of the actual (expected) level

distribution costs compared to their planned level and in dynamics;

The amount of savings or cost overruns (by overall level of costs and individual items);

Changes in the size of the influence of the main factors on the deviation of actual costs from planned ones;

The level of costs for the sale of certain types of goods;

Differences compared to competitors' costs.

fare;

interest on short-term loans; expenses for storage, part-time work, sorting and packaging of goods;

loss of goods during processing, storage and sales; expenses for operations with containers;

payments for property insurance (in terms of cargo insurance and loan repayment risk); expenses for additional wages;

accruals (social insurance contributions, employment fund, emergency

(Chernobyl) tax) on the variable part of wages;

taxes and deductions, the rates of which are calculated as a percentage of turnover

expenses for the maintenance and rental of buildings, structures, premises, equipment, inventory and passenger transport;

wear and tear of dishes, table linen and low-value equipment and the costs of their maintenance;

expenses for the permanent part of remuneration;

accruals (contributions to social insurance, to the employment fund, Emergency (Chernobyl) tax) on permanent wages;

taxes and deductions that do not depend on the size of trade turnover

Rice. 1.1. Classification of fixed and variable distribution costs


Absolute deviation (savings or overruns) is the difference between the actual and planned costs (or over time).

The change in the level of distribution costs is calculated as the deviation of the actual level from the plan or data of the previous period.

The rate of change in the level of distribution costs is determined by the ratio of the size of the change in their level to the base level, expressed as a percentage.

Relative savings (overspend) are determined by multiplying the size of the change in the level of distribution costs by actual retail turnover and dividing the product by 100.

2. Analysis and assessment of the financial and economic activities of the trading enterprise "Sitora"

2.1 General characteristics of the trading enterprise “Sitora”, Khujand

Individual entrepreneur Zhumabaeva N.A. has three retail facilities in the city of Khujand, Sughd region:

1. Shop “Zvezda” - B. Gafurova 27;

2. Shop "Zebo" - Lenin 4/2;

3. Sitora store - Lermontov 214.

IP Zhumabaeva N.A. operates on the basis of a certificate of individual entrepreneurship dated April 10, 2004, issued by the Administration of the city of Khujand.

Individual Entrepreneur Zhumabaeva carries out retail trade in household chemicals, perfumery and cosmetic products and knitwear.

There is no economic planning and analysis service at the enterprise.

All reporting for inspection authorities, incl. Tax Inspectorate, is maintained by a single accountant, assisted by the head of the enterprise.

The growth in trade turnover over the past year was mainly due to the expansion of the range of underwear and clothing. For household chemicals and perfumes, there was no increase in turnover due to fierce competition (many new stores of this profile were opened in the immediate vicinity) and market saturation with goods of this type

The average length of service of employees at this enterprise is more than 3 years. Wages are increased by increasing trade turnover and, consequently, by increasing labor productivity. New employees were hired in connection with the opening of the children's clothing department, located in an isolated room with a separate exit. groups.

The costs of this store (per month) include:

1. wages to workers,

2. taxes,

3. utility bills,

4. transport costs,

5. rent of land for a store.

Taxation of an enterprise is carried out by paying a single tax on imputed income, which is directly proportional to the area of ​​the store's sales area.

There is no marketing service at the enterprise, but product suppliers provide some services to promote their product groups.

The range of goods is subject to some fluctuations due to the different needs of customers in different periods. These are mainly seasonal fluctuations, for example, in the summer, noticeably more washing powders, eau de toilette and body deodorants are sold. In winter, face and hand skin care products, as well as perfumes, are in greater demand. Each product group has its own “summer” and “winter” products. During the month, fluctuations in the assortment sold are explained by the availability or lack of the necessary amount of funds from the buyer.

The Sitora store is designed for a wide range of consumers, but mainly women, many of whom have children. The choice of new directions in the development of the enterprise is based on this fact.

2.2 Analysis of retail turnover indicators of the Sitora trading enterprise

Rhythm is assessed by periods of time in the organization’s activities (quarters, months, decades, weeks, days), and uniformity is assessed by enterprise or individual trading units. The calculation method is the same. The analysis allows us to determine how rhythmically retail sales are developing and whether customer demand for goods is being evenly satisfied. If there is operational information about changes in retail prices, it can be produced in a comparable form.

We will analyze the turnover of the Sitora enterprise in terms of the total volume and rhythm of trading activity by month for 2008-2009. For the study, we will build a table based on the data from the cashier-operator’s log [see. Appendix No. 1] at the beginning of each month for 2008-2009. (Table 2.1).

Table 2.1. Trade turnover of the trading enterprise "Sitora" for 2008-2009.


Based on the data in the table, we calculate the gross turnover for the month. To do this, subtract the amount of the previous month of each year from the amount of the next month.

2008 .

January: 548819.60 – 343461.50 = 205358.10

February: 822152 – 548819 = 273332.40

March: 1214163.91 – 822152 = 392011.91

April: 1544614 – 1214163.91 = 330450.09

May: 1922924.20 – 1544614 = 378310.10

June: 2293356.70 – 1922924.20 = 370432.50

July: 2651416 – 2293356.70 = 358059.30

August: 3051780.70 – 2651416 = 400364.70

September: 3372252 – 3051780.70 = 320471.30

October: 3802292.70 – 3372252 = 430040.70

November: 4197712.30 – 3802292.70 = 395419.60

December: 4883824.70 – 4197712.30 = 686112.40

2009 .

January: 5407422.20 – 4883824.70 = 523597.50

February: 5976592.60 – 5407422.20 = 569170.40

March: 6547718.70 – 5976592.60 = 571126.10

April: 7023724.10 – 6247718.70 = 476005.40

May: 7563436.40 – 7023724.10 = 539712.10

June: 8107473.50 – 7563436.40 = 544037.10

July: 8616671.40 – 8107473.50 = 509197.90

August: 9127896.50 – 8616671.40 = 511225.10

September: 9638291.30 – 9127896.50 = 510394.80

October: 10187636.70 – 9638291.30 = 549345.40

November: 10704879.50 – 10187636.70 = 517242.80

December: 11398129.30 – 10704879.50 = 693249.80

From the data obtained, we will construct a graph of changes in trade turnover by month to analyze the rhythm of the enterprise’s trading activities.

From the graph of changes in the turnover of the Sitora enterprise, it is clear that the growth of turnover fluctuates throughout the year by month. As a rule, the maximum turnover occurs in December, as well as in February-March. This is due to the fact that many buyers traditionally purchase perfumes and cosmetics as gifts for the New Year, February 23 and March 8. And declines in sales volume are most noticeable in April and September. The spring drop is a consequence of the creation of a certain inventory among buyers as a result of the gifts they received, and the autumn drop in sales is due to two main factors: “Sitora” (Fig. 2.1).

Rice. 2.1. Graph of changes in turnover of the Sitora enterprise by month

The fall in purchasing power is due to the end of the massive holiday season;

Due to the increased consumer demand for seasonal goods related to the need to prepare children for the start of the school year, as well as to purchase clothes and shoes for the autumn-winter period.

Based on gross monthly turnover, you can calculate the average annual monthly turnover (K ​​sg.v.) for each year. To do this, you need to add up the gross turnover indicators for each month of the analyzed year and divide the amount by the number of months in this year.

205358,10 + 273332,40 + 392011,91 + 330450,09 + 378310,10 + 370432,10 + 358059,30 +

K sg. about. = 12

400364,70 + 320471,30 + 430040,70 + 395419,60 + 686112,40

12= 378363,6

523597,50 + 569170,40 + 571126,10 + 476005,40 + 539712,30 + 544037,10 + 509197,90 +

K sg. about. = 12

511225,10 + 510394,80 + 549345,40 + 517242,80 + 693249,80

12 = 542858,72

Based on the data obtained, we will calculate the average monthly growth in trade turnover (Kr.ob.) in 2008 relative to 2009, taking into account that the inflation rate in 2008 was 15%. To do this we use the formula

average annual monthly turnover for 2008

K r. turnover = average annual monthly turnover for 2008 ∙ 1.15 (2.1)

K r. rev = 378363.6 ∙ 1.15 = 1.25

Based on the results obtained, it is clear that compared to 2008, in 2009 there was a significant increase in trade turnover (25%). This was achieved by expanding the product range.

2.3 Analysis of costs and profits of the Sitora trading enterprise

We will analyze the costs and profits of the Sitora trading enterprise using the example of one month (November) of each year (2008-2009).

2.3.1 Distribution costs of the Sitora trading enterprise

To calculate the amount of costs of our enterprise in the analyzed periods, we will draw up tables in which we will show all the costs of the Sitora enterprise for November 2008-2009.

We will preliminarily calculate the single tax on imputed income (UTII), wages of key workers and depreciation of the vehicle and building.

Since UTII is paid quarterly and in a single amount for all trading enterprises of an individual entrepreneur, we will calculate UTII for the Sitora store for November 2008-2009. according to formulas taken from the UTII tax return for certain types of activities [see. Appendix No. 3].

The basic profitability is 1800, the trading floor area is 56.6 sq. m. m., the correction factors according to the declaration are equal to:

2008 .2009

K1 = 1 K1 = 1.132

K2 = 0.546 K2 = 0.546

K3 = 1.104 K3 = 1

Taking into account the indicators, we will calculate UTII for November 2008.

UTII = 1800 ∙ 56.6 ∙ 1 ∙ 0.546 ∙ 1.104 = 61411.63

Let's calculate UTII for November 2009.

UTII = 1800 ∙ 56.6 ∙ 1.132 ∙ 0.546 ∙ 1 = 62969.18

Now let's calculate the wages of the main workers. It amounts to approximately 0.5% of retail turnover as of November 2008-2009. Retail turnover for November 2008 is 395,419.60, and for November 2009 – 517,242.80.

Salary for November 2008 = 395419.60 ∙ 0.005 = 1977.098

Salary for November 2009 = 517242.80 ∙ 0.005 = 2586.214

Let's calculate the depreciation of a vehicle (VAZ 2111). The average service life of a car in retail trade, according to the recommendations of the car factory, is 3-5 years. During this time, the vehicle wears out by about 70%. Let's calculate the depreciation rate for a vehicle for the year. To do this, divide the cost of the vehicle in each year by its service life.

2008 .

120000: 5 = 24000

2009 .

100000: 5 = 20000

Now let’s calculate the depreciation rate for a car per month of each year. To do this, we divide the depreciation rate for the year by the number of months in the year.

2008 .

24000: 12 = 2000

2009 .

20000: 12 = 1666,7

Now let’s calculate the depreciation of the Sitora store building. According to the lease agreement for the land plot for the Sitora store, it was concluded for 20 years. Based on this, we will calculate depreciation charges for the store building in the analyzed periods (similar to calculating depreciation charges for a vehicle). The depreciation rate for the year is equal to:

2008 .

2000000: 20 = 100000

2009 .

2400000: 20 = 120000

The depreciation rate for a building per month of each year is equal to:

2008 .

100000: 12 = 8333,4

2009 .

120000: 12 = 10000

Let's compile tables of enterprise costs (Tables 2.3, 2.4), using a notebook for accounting for income and expenses [see. Appendix No. 4] and calculated indicators (see next page).

All costs of the Sitora trading enterprise are semi-fixed, except for the wages of the main workers. It is a conditional variable.

From the data in Tables 2.3 and 2.4 it is clear that in 2009 the amount of costs increased. This is due to a significant increase in wages for key workers. A plot of land for the Sitora store was also purchased.

Distribution costs are characterized by amount and level. Their level in retail trade is determined as a percentage of retail turnover. The level of distribution costs is an important qualitative indicator of the trading activity of an enterprise.


Table 2.3 Costs for November 2008

No. Name of expense item
% of total amount In somoni from the total amount
1 For the security of the premises for 11.08 State Institution of the Republic of Tajikistan “OVO at the Department of Internal Affairs of the city of Khujand” 282 14.11.08 4234 50% 2117
2 For those Security equipment for 11.08 Branch of the Federal State Unitary Enterprise "Security" of the Ministry of Internal Affairs of Tajikistan TO 281 14.11.08 971 50% 485,50
3 For water and wastewater transmission for 11.08 MP “Water supply and sewerage facilities” 946 28.11.08 90 100% 90
4

For electricity for 11.08 JSC Khujand

Gorelektroset"

300 29.11.08 8274 35% 2758
5 For garbage removal for 11.08 MUP and TH "Housing and Public Utilities" 320 23.12.08 973 40% 389,20
6 For work on comprehensive maintenance of cash registers for 11.08 FSUE "TPVTI" 299 29.11.08 590 25% 147,50
7 For rent of land (Magistralnaya St.) for 11.08 FU MO "city" Khujand" 289 18.11.08 4800 100% 4800
8 - 61411,63 35% 20470,54
9 - 395419,6 0.5% 1977,09
10 - 2000 100% 2000
11 - 8333,4 100% 8333,4
TOTAL 487096,63 61357,12

Table 2.4 Costs for November 2009

No. Name of expense item Number and date of payment document Amount of expenses according to the document, somon. The share of expenses attributable to this division of the enterprise
% of total amount In somoni from the total amount
1 Payment for security of the premises for 11.09 State Institution of the Republic of Tajikistan "Institution of Internal Affairs at the Department of Internal Affairs of the city of Khujand 343 13.11.09 4964 50% 2482
2 For telecommunication services for 11.09 Khujand ES TF “Tcell, Babilon” 350 20.11.09 600 50% 300
3

Payment for electricity for 11.09 JSC Khujand

Gorelektroset"

372 01.12.09 7450 35% 2483,30
4 For water and wastewater transmission for 11.09 MP “Water supply and sewerage facilities” 383 12.12.09 141 50% 70,50
5 For garbage removal for 11.09 Municipal Unitary Enterprise "Housing and Communal Services" 302 13.10.09 1192 50% 596
6 For servicing cash registers for 11.09 FSUE "TPVTI" 354 22.11.09 1333 20% 266,60
7 Prepayment for natural gas for 11.06 Gorgaz LLC 309 19.10.09 770 100% 770
8 Unified tax on imputed income (UTII) - 62969,18 35% 20989,73
9 Salaries of main workers - 517242,8 0,5 2586,21
10 Depreciation charges on a vehicle - 1666,7 100% 1666,7
11 Depreciation charges for the Sitora store building - 10000 100% 10000
TOTAL 608434,68 65486,97

Based on the level of costs, one judges, on the one hand, the amount of costs per 1 thousand somons of trade turnover, on the other, the share of trade expenses in the retail price, and on the third, the efficiency of using material, labor and financial resources.

The optimal level of costs corresponds to the best way to use limited resources to achieve the goal of ensuring competitiveness.

Let's calculate the level of costs (U From) for November 2008-2009. It represents the ratio of the amount of costs from the total amount for the month of the analyzed year to the turnover for the month of this year. The formula looks like:

∑ monthly costs

UI = Monthly turnover (2.9)

Using this formula, we get:

2008 .

UIZ = 395419.60 = 0.16

2009 .

UIZ = 517242.80 = 0.13

Comparing the results obtained, we see that the level of costs in 2009 decreased compared to 2008 (from 0.16 to 0.13). This tells us that the efficiency of the enterprise has increased.

2.3.2 Profit, profitability and efficiency of the Sitora trading enterprise

As already indicated in paragraph 2.3., we can calculate profit only using indirect indicators, based on the fact that the entire profit of the enterprise in 2008-2009. went to increase working capital. Since the dates of store audits in the analyzed period do not coincide, to calculate profits we will take the average monthly figure for the 4th quarter.

To begin with, let's calculate the amount of increase in working capital (∑ o.s. ") for the 4th quarter of 2008-2009, using the data in Table 2.2.

2008 .

∑ o.s. " = (841706 – 619903) : 3 = 73934.4

2009 .

∑ o.s. " = (1799127 – 1351078) : 3 = 149349.7

Let's adjust the obtained indicators for the amount of inflation, and also take into account the level of the trade markup.

2008 .

∑ o.s.

2009 .

" = 73934.4: 1.3 = 56872.7

The increase in the amount of working capital in 2009 compared to 2008 was 56.3%. This indicator tells us that profit at our enterprise has increased.

2008 .

Wed. TO = (4883824.7 – 3372253) : 3 = 503857.6

2009 .

Wed. TO = (11398129.3 – 9638291.3) : 3 = 586612.7

Now we can calculate the profitability indicator for the 4th quarter of 2008-2009 using formula 1.6.

2008 .

R = 503857, 6 = 0.11

2009 .

R = 586612, 7 = 0.15

Comparing the obtained indicators, we see that the profitability of the Sitora enterprise has increased (from 0.11 to 0.15).

Having considered profit and profitability indicators, we must calculate how efficiently our enterprise operates. To do this, we should analyze invoices for the purchase of goods for November 2008-2009. for two suppliers, consider and calculate several important indicators and evaluate the structure of turnover of the Sitora trading enterprise.

The Sitora store uses the services of various suppliers. But the main suppliers include:

1. Badri Munir LLC, Khujand.

2. Komron-freight LLC, Gafurov.

Let's look at the invoices for these suppliers for the purchase of goods for November 2008-2009. [cm. Appendix No. 5] and draw up tables based on the data of these invoices (Tables 2.5, 2.6) (see next page).

Table 2.5 Purchase of goods for November 2008

No. Name of product Quantity, pcs. Average price, somon./pcs. Amount, somon.
1 Tide 450 g. 143 22,9 3274,7
2 Tide 900 g. 50 44,7 2235
3 Tide 2400 g. 7 120,81 845,7
4 Myth 400 g. 145 15,87 2301,2
5 Myth 400 g. automatic 19 17,43 1655,8
6 Myth 900 95 35,10 667
7 Tix 400 g. 96 11,66 1119,4
8 Tix 1300 g. 20 33,65 673
9 Lenore 500 ml. 55 19,41 1067,5
10 Lenore 1 l. 49 32,97 1615,5
11 Fairy 500 ml. 68 30,82 2095,8
12 Mr. Proper 400 g. 11 18,36 202
13 Pampers Midi 13 367,76 4781
14 Pampers Junior 10 491,72 4917,2
15 Pampers Slip & Play 23 271,47 6243,8
16 Shamtu 200 ml. 38 33 1254
17 Shamtu 380 ml. 37 44 1628
18 Clairol 200 ml. 16 54 864
19 Bl.-a-Med 50 ml. 125 16 2000
20 Dez. Secret '45 21 50 1050
21 Pampers Maxi 15 492 7380
22 Ariel 450 g. 27 31 837
23 Ariel 2400 4 35 140
24 Tide 150 g. 56 11 616
25 AC 200 ml. 20 15 300
26 AC 1l. 20 27 540
27 Comet flash 600 ml. 5 31 155
28 Pantin 200ml. 9 66 594
29 Safeguard 100 g. 27 13 351
30 Ariel 150 g. 12 12,3 147,6
31 Comet flash 450 g. 51 19 969
32 Naturella 10 pcs. 60 20 1200
33 Naturella 20 pcs. 24 36 864
34 Allways Ultra 72 32 2304
35 Head 200 ml. 36 68 2448
36 Bl.-a-Med 100 g. 81 36 2916
37 Soap 90 g. 82 3,8 311,6
38 Household soap 250 g. 96 4 384
39 Otb. Bos 250 g. 85 11,8 1003
40 Otb. Whiteness 1 l. 212 6 1272
41 Biolan 400 g. 48 11,4 547,2
42 Biolan-active 400g. 96 9,5 912
43 Biolan 900 g. 20 20,3 406
44 Scamvon 250 g. 10 33 330
45 Sorti 900 g. 40 21 840
46 Laska 180 ml. 36 16,4 590,4
47 Sorti Color 400 g. 21 15 315
48 Ek/kor sorts 7 9,36 65,5
49 Zifa 550 g. 160 13,10 2096
50 Natalie Maxey 130 9,36 1216,8
51 Natalie Po 10 80 8,37 669,6
52 Natalie S 10 120 11,30 1356
53 Natalie Ezh deo 96 10,35 1084,8
54 T/b Kyiv 576 4,01 2309,8
55 T/b Sissy 280 3,51 982,8
56 T/b Voronezh 700 2,25 1573
57 T/b Clean 420 2,48 1041,6
58 T/b Family 168 4,10 688,8
59 T/b Soft sign 216 4,37 944
60 Salt Forest 12 18,77 225,2
61 Salf. ow. Aquael 20 104 10,31 1072,2
62 5+ w/c 750 ml. 18 23,40 421,2
63 5+ w/c 500 ml. 43 15,48 665,6
64 Effect d/v ml. 20 17,28 345,6
65 Penoxol 350 g. 80 6,44 515,2
66 Purely 500 g. 10 6,30 63
67 Chistin 400 g. 30 7,70 231
68 Selena 600 ml. 36 12,69 456,8
69 Mole 1.2 10 17,87 179
70 Soda calcium. 700 g 60 7,16 429
71 Pemos-super 500 100 9,90 990
72 Monika 500 ml. 12 17,33 208
73 Sanox 750 ml. 60 17,19 1029
74 Sanox-gel 750 ml. 60 18,72 1123,2
75 Sanfor-gel 750 ml. 45 21,11 950
76 Sanitary duckling 36 10,31 371,1
77 B-m Exclusive 24 35,19 844,6
78 Otb. Lily 100 4,68 468
79 Wed. Floor E 1l. 16 31,64 506,24
80 Zifa 450 g. 72 11,34 816,48
81 Daxy 800 g. 10 12,87 128,7
82 Lily of the valley 500 g. 12 14,40 172,8
83 Sorti Color 2400 g. 4 80,87 323,5
84 E 400 g. 44 18 792
85 Natalie the hedgehog software 148 10,35 1531,8
86 Natalie Comfort 126 18,99 2392,8
87 Cinderella 500 ml. 16 10,22 163,5
88 Sanfor-plus 500 ml. 36 14,40 518,4
89 Sanita-gel 500 ml. 20 18,09 361,8
90 Sanit-antirzha 500 ml. 20 14,85 297
91 Effect d/sant. 10 15,44 154,4
92 Santex-chlorine 750 ml. 12 19,31 231,7
93 5+ Gel 500 ml. 7 15,48 108,4
94 Shower gel Rozhkov 26 15,35 400
95 Gel for soul Forest fairy tale 8 12,60 100,8
96 Soap Your Sunshine 36 4,28 154,08
97 Floral gel for face 4 19,40 77,6
98 Foam Courage 1 l. 24 23,72 569,28
99 Calgon 500 g. 20 64,80 1296
100 Bingon 500 g. 24 32,18 772,3
101 Crumb paste 500 g. 24 18,54 445
102 Lily of the valley paste 500 g. 24 14,40 345,6
103 5+ w/ jeans. 2 49,50 99
104 5+ w/children 2 50,36 101
105 5+ w/ delicate. 3 28,58 85,7
106 Stork Cashmere 10 22,14 221,4
107 Weasel for black 1 l. 3 76,82 230,4
108 T/b Lilac 164 2,61 428
109 Blue Forget-Me-Not 60 4,50 270
110 Ins. Dohlox 30 20,70 621
111 Selena for kitchen 4 24,26 97
112 Mole 0.78 20 13,19 263,8
113 Mole 0.4 72 7,97 573,8
114 Selena for slabs 12 13,01 156,12
115 Selena d/ steel 12 11,03 132,4
116 Cinderella is polishing. 36 8,91 321
117 Solita 340 ml. 198 6,89 1364,2
118 Solita 680 ml. 100 10,71 1071
119 Sanfor-gel 500 ml. 28 18,36 514
120 Foam for bathtubs Special 18 17,82 321
121 Special face cream 48 11 528
122 Shampoo Rus. herbs 12 10,58 127
123 Floral gel/intim 6 20,88 125,3
124 Shampoo Borros 20 10,76 215,2
125 Tide 450 automatic 45 27,72 1247
126 Tix 2400 automatic 4 76,36 305,4
127 Oldaze disc. 20*18 35 22,54 789
128 Tampax compak 8 6 38,96 233,8
129 Head 400 ml. 9 107,80 970,2
130 Pantin 400 ml. 10 104,81 1048,1
131 Soap Kamei 28 11,62 325,4
132 Dez. Old Spice 15 49,15 737,2
133 Des.-roll. Old Spice 8 40,84 326,7
134 Des.-roll. Secret 9 37 333
135 Myth 2400 automatic 1 95,62 95,62
136 Tix 1500 automatic 2 49,23 98,5
137 Mr. Proper 500 ml. 6 29,19 175,1
138 Persol reb. 200 g. 80 5,94 475,2
139 Biolan color 450 g. 24 14,31 343,4
140 E 2in1 3 kg. 3 118,31 355
141 T/b Euro 2 pcs. 28 9,14 256
142 T/b Euro 4 pcs. 14 15,48 216,7
143 Shampoo Rozhkov 16 15,30 244,8
144 Tix 400 g automatic 18 14,10 253,8
145 Lenore 2 l. 12 59,33 712
146 Ariel 450 automatic 5 34,57 172,8
147 Des.-aer. Secret 11 44,31 487,4
TOTAL 124590,14

Table 2.6 Purchase of goods for November 2009

No. Name of product Quantity, pcs. Average price, somon./pcs. Amount, somon.
1 Otb. Whiteness 1 l. 240 6,21 1490,4
2 Eona liquid 500 ml. 24 32,54 780,96
3 Soap 200 g. 50 7,43 371,5
4 Scented soap 90 7,92 712,8
5 Fragrant soap Ass 90 120 3,74 448,8
6 Soap 190 g. used 108 7,07 763,56
7 Soap Fin. 90 96 3,78 362,88
8 Otb. Persol 2-u 200 g. 80 6,98 558,4
9 Otb. Persol lime 200 g. 80 7,07 565,6
10 Otb. Persol econ 200g 160 6,21 993,6
11 Nab. Small Fairy 5 Ave. 12 179,64 2155,68
12 Paul Snowdrop 10 7,38 73,8
13 Lily of the valley paste 400 g. 24 13,14 315,36
14 Lily of the valley paste 500 g. 36 15,53 559,08
15 Gloss d/ black 1 l. 18 32,31 581,58
16 Scamvon 250 g. 40 31,19 1247,6
17 Calgon 500 g. 40 64,80 2592
18 Stork cashmere 750 g. 35 24,48 856,8
19 E Color/aut. 1.5 kg. 7 66,29 464,03
20 E Color/aut. 2in1 2.4 kg. 7 100,44 703,08
21 Zifa 550 g. 80 14 1120
22 Sticks I am the most 300 st. 12 21,60 259,2
23 Sticks I am the most 100 st. 24 9,72 233,28
24 Toothpick bol. 2 63 126
25 T/b Kyiv used bushings 384 4,61 1770,24
26 T/b Family used bushings 240 4,32 1036,8
27 T/b Voronezh used bushings 250 2,30 590
28 Salt Bezhin meadow 500 g. 15 5,99 89,85
29 Luck 500 g. 40 8,10 324
30 Penoxol 350 g. 64 6,80 435,2
31 Sanit liquid. 330 g. 72 8,06 580,32
32 Solita liquid 340 g 72 7,70 554,4
33 Solita liquid 680 g 80 11,97 957,6
34 Sanox 750 ml. 15 18,09 271,35
35 Sanfor-gel 750 ml. 30 22,64 679,2
36 Pemosuper liquid. 500 ml 10 12,06 120,6
37 Antiscale liquid. 36 7,34 264,24
38 Tab. unit. Fresh 1 14 12,51 175,14
39 Ariel 450 g. 17 31,74 539,58
40 Ariel 3 kg. machine 7 197,83 1384,81
41 Tide 150 g. 24 10,53 252,72
42 Tide 400 g. 71 20,65 1466,15
43 Tide 900 g. 3 45,34 136,02
44 Tide 450 automatic 61 28,12 1715,32
45 Tide 3 kg. machine 26 153,14 3981,64
46 Myth 400 g. 95 15,63 1484,85
47 Myth 400 g. automatic 116 18,30 2122,8
48 Myth 400 ed. With air conditioner 16 21,05 336,8
49 Myth 2 kg. machine 18 82,53 1485,54
50 Myth 2 kg. auto with air conditioner 4 94,90 379,6
51 Myth 4 kg. machine 6 152,78 916,68
52 Tix 400 g automatic 16 14,37 229,92
53 AC 200 g. Bio+acid. from. 17 14,75 250,75
54 AC 1 l. liquid otb. 16 24 384
55 Mr. Proper 500 ml. 14 29,61 414,54
56 Lenore 500 ml. 11 20,08 220,88
57 Lenore conc. 500 ml. 10 34,55 345,5
58 Lenore 2 l. 7 61,36 429,52
59 Comet liquid h/s 450 ml. 8 46,61 372,88
60 Fairy 500 ml. 42 31,57 1325,94
61 Pampers Slip & Play 44*2, 52*2 27 481,10 12989,7
62 Pampers det. salf. 72 2 101,7 202,34
63 Naturella hedgehog. 60 pcs. 3 55,97 167,91
64 Olweiz Ultra normal 3 57,82 173,46
65 Olweiz Ultra fresh 9 10 29,76 297,6
66 Oldeyes discrit 20*18 9 22,19 199,71
67 Londial 250 ml. 17 36,71 624,07
68 Shamtu 380 ml. 29 45,14 1309,06
69 Pantin 150 ml. cream 2 67,59 189,60
70 Pantin 200 ml. 17 67,59 114903
71 Camey foam for baths 500 2 94,80 189,60
72 Bl.-a-Med 50 ml. 17 23,08 392,36
73 Bl.-a-Med 50 ml. 21 11,97 251,37
74 Bl.-a-Med 100 ml. 41 37,53 1538,73
75 Bl.-a-Med Pro-min. 100 6 26,26 157,56
76 Dez. The secret of nature. 45 g 8 49,89 399,12
77 OLAY DC clean they say 1 101,75 101,75
78 OLAY DC peeling 1 116,28 116,28
79 OLAY night cream 2 178,05 356,1
80 OLAY for leather around ch. 1 170,77 170,77
81 OLAY set 2 207,11 414,22
82 Ariel 150 g. 20 12,10 242
83 Ariel 450 automatic 11 36,02 396,22
84 Ariel 1.5 kg. machine 13 102,02 1326,26
85 Tide 1.5 kg. machine 6 79,66 477,96
86 Myth 900 15 34,55 518,25
87 Tix 370 g. 28 9,74 272,72
88 AC 500 ml. 6 35,26 211,56
89 Mr. Proper 400 g. 9 18,97 113,82
90 Mr. Proper 750 g. 4 41,32 165,28
91 Comet flash gel 500 9 31,15 280,35
92 Comet flash por. 400 g. 19 18,65 354,35
93 Pameprs Maxi 14 484,13 6777,82
94 Pampers Newborn 10 161,57 1615,7
95 Pampers Junior+ 6 484,12 2904,72
96 Naturella ult. maxi 24 22,09 530,16
97 Allways classic 10*16 34 23,08 784,72
98 Olweiz ultra 40 pcs. 5 93,77 468,85
99 Allways ult. Light, night 23 31,25 718,75
100 Head 200 ml. 7 69,53 486,71
101 Head 400ml. 2 113,45 226,9
102 Head 5 ml. 60 3,46 207,6
103 Pantin 5 ml. 60 3,29 197,4
104 Pantin set 2*200 4 91,90 367,6
105 Clairol 200 ml. 18 56,60 1018,8
106 Kamei soap 100 g. 22 12 264
107 Dez. Old Spice 14 50,46 706,44
108 Air. The style is classy. 245 40 24,30 972
109 Air. Lac Nov. Shine 12 27 324
110 Dez. Owk sport 6 18 108
111 Gall Cosmetic bag 5 pcs. 6 33,30 199,8
112 Household soap 70% 48 4,60 220,8
113 Household soap 65% 48 4,01 192,48
114 Cream p/b Tube 82 g. 64 16,74 1071,36
115 Foam Courage 1 l. 12 97,76 1173,12
116 Pol E 0.5 l. 12 17,42 209,04
117 Paul E 1 l. 16 31,05 496,8
118 Paul Cinderella 750 ml. 24 12,42 298,08
119 Bingola 450 g. 12 31,28 375,36
120 Bingon 500 g. 36 35,10 1263,6
121 Eona-super 300 g. 32 27,59 882,88
122 Glitter color 1 l. 3 33,12 99,36
123 Natalie the hedgehog 96 10,90 1046,4
124 T/b Clean used bushings 240 2,79 669,6
125 T/b Bel lotus/sleeves 288 3,24 933,12
126 Salf. ow. Aquael/det. 12 26,24 314,88
127 Natalie from the wings. drive 48 13,37 641,76
128 Natalie effect drive 63 16,79 1057,77
129 Natalie is an anatomist. 20 pcs. 60 15,71 942,6
130 Natalie comfort drive 63 19,08 1202,04
131 Natalie deo 30 8,60 258
132 Natalie antom 10 pcs. 30 8,28 248,4
133 Natalie hedgehog bikini 64 13,28 849,92
134 Natalie maxi 30 9,32 279,6
135 5+ gel for toilet. 750 ml. 30 27 810
136 Sanox-gel 750 ml. 15 20,21 303,15
137 Tsomonomoy 1 l. 6 26,42 158,52
138 Cinderella d/carpet. 300 ml 10 8,73 87,3
139 Cinderella d/carpet. 250 ml 10 11,07 110,7
140 Carpet 250 ml. 15 33,08 496,2
141 Sanita-antirzha 500 ml 10 16,74 167,4
142 Sanita-gel 500 ml. 20 20,97 419,4
143 5+ gel for kitchen 500 ml. 20 24,53 490,6
144 Spare wheel for unit. 72 4,37 314,64
145 Tab/unit Fresh 2 28 23,22 650,16
146 Soda calcium. 700 g 60 7,43 445,8
147 Sanit 1 l. 30 18,72 561,6
148 Mole 0.4 54 8,60 464,4
149 Pemosuper por. 400 g. 20 11,57 231,4
150 Ideal 540 ml. 20 9,18 183,6
151 Cinderella d/pos. 500 ml. 36 9,86 354,96
152 Shampoo April 1 l. 24 14,67 352,08
153 Champ. Fruit flower 1 l. 30 15,17 455,1
154 Tooth. n. Dental 125 ml. 20 16,38 327,6
155 Soap Fax 1sh * 75 40 4,73 189,2
156 Soap 7 sky 70 40 3,96 158,4
157 Cream d/b Tube 75 g. 20 12,69 253,8
158 Pure lin. gel for hair 24 22,19 532,56
159 Jew. d/sl.varnish Laska 35 7,79 272,65
160 Zifa 450 g. 20 11,97 239,4
161 Natalie ultra cr. 42 17,24 724,08
162 Sanfor-plus 750 ml. 25 18,99 474,75
163 Gloss d/pos. 15 11,12 166,8
164 Milk d/person Special 6 20,03 120,18
165 Tix 2.4 kg. machine 3 77,80 233,4
166 Naturella is ok. 20 pcs. 24 36,68 880,32
167 Naturella hedgehog. 40 pcs. 5 40,32 201,6
168 Tampax 16 10 59,28 592,8
169 Oldeyes 60*15 2 55,48 110,96
170 OLAY day cream 2 127,17 254,34
171 Camey shower gel 250 10 57,17 571,7
172 Safeguard soap 26 12,53 325,78
173 Des.-roll. Secret 50 g. 12 37,61 451,32
TOTAL 120424,73

From the resulting tables we see that in November 2008, 147 items of goods were ordered for a total amount of 124,590.14 somons, and in November 2009, 173 items of goods were ordered for a total amount of 120,424.73 somons. This suggests that the store ordered more items of goods in November 2009, but at a low cost. Suppliers also reduced the purchase price for some items of goods.

Next, we will compile tables on sales of the same product for November 2008-2009. (Table 2.7, 2.8). The trade markup on the purchase price in 2008 was equal to 35% for Badri Munir goods, and 25% for Komron-freight goods. In 2009, the trade markup was reduced and amounted to 30% for Badri Munir goods, and 20% for Comron Freight goods.

Table 2.7 Sales of goods for November 2008

No. Name of product Quantity, pcs. Average price, somon./pcs. Amount, somon.
1 Tide 450 g. 143 28,7 4104
2 Tide 900 g. 50 55,8 2790
3 Tide 2400 g. 7 151 1057
4 Myth 400 g. 145 19,8 2871
5 Myth 400 g. automatic 19 43,8 832,2
6 Myth 900 95 21,7 2061,5
7 Tix 400 g. 96 14,6 1401,6
8 Tix 1300 g. 20 42,1 842
9 Lenore 500 ml. 55 24,2 1331
10 Lenore 1 l. 49 42,2 2067,8
11 Fairy 500 ml. 68 38,8 2638,4
12 Mr. Proper 400 g. 11 22,9 251,9
13 Pampers Midi 13 459,7 5976,1
14 Pampers Junior 10 614,6 6146
15 Pampers Slip & Play 23 339,4 7806,2
16 Shamtu 200 ml. 38 41,3 1569,4
17 Shamtu 380 ml. 37 55 2035
18 Clairol 200 ml. 16 67,5 1080
19 Bl.-a-Med 50 ml. 125 20 2500
20 Dez. Secret '45 21 62,5 1312,5
21 Pampers Maxi 15 615 9225
22 Ariel 450 g. 27 38,8 1047,6
23 Ariel 2400 4 43,8 175,2
24 Tide 150 g. 56 13,8 772,8
25 AC 200 ml. 20 18,8 376
26 AC 1l. 20 33,8 676
27 Comet flash 600 ml. 5 38,8 194
28 Pantin 200ml. 9 82,5 742,5
29 Safeguard 100 g. 27 16,3 440,1
30 Ariel 150 g. 12 15,4 184,8
31 Comet flash 450 g. 51 23,8 1213,8
32 Naturella 10 pcs. 60 25 1500
33 Naturella 20 pcs. 24 45 1080
34 Allways Ultra 72 90 6480
35 Head 200 ml. 36 85 3060
36 Bl.-a-Med 100 g. 81 45 3645
37 Soap 90 g. 82 5,13 420,7
38 Household soap 250 g. 96 5,4 518,4
39 Otb. Bos 250 g. 85 16 1360
40 Otb. Whiteness 1 l. 212 8,1 1717,2
41 Biolan 400 g. 48 15,4 739,4
42 Biolan-active 400g. 96 12,8 1228,8
43 Biolan 900 g. 20 27,5 550
44 Scamvon 250 g. 10 44,6 446
45 Sorti 900 g. 40 28,3 1132
46 Laska 180 ml. 36 22,1 795,6
47 Sorti Color 400 g. 21 20,2 424,2
48 Ek/kor sorts 7 12,7 88,9
49 Zifa 550 g. 160 17,7 2832
50 Natalie Maxey 130 12,7 1651
51 Natalie Po 10 80 11,3 904
52 Natalie S 10 120 15,3 1836
53 Natalie Ezh deo 96 14 1344
54 T/b Kyiv 576 5,4 3110,4
55 T/b Sissy 280 4,7 1316
56 T/b Voronezh 700 3,03 2121
57 T/b Clean 420 3,4 1428
58 T/b Family 168 5,5 924
59 T/b Soft sign 216 5,9 1274,4
60 Salt Forest 12 25,3 303,6
61 Salf. ow. Aquael 20 104 14 1456
62 5+ w/c 750 ml. 18 31,6 568,8
63 5+ w/c 500 ml. 43 20,8 894,4
64 Effect d/v ml. 20 23,3 446
65 Penoxol 350 g. 80 8,7 696
66 Purely 500 g. 10 8,5 85
67 Chistin 400 g. 30 10,3 309
68 Selena 600 ml. 36 17,1 615,6
69 Mole 1.2 10 24,1 241
70 Soda calcium. 700 g 60 9,7 582
71 Pemos-super 500 100 14,3 1430
72 Monika 500 ml. 12 23,4 280,8
73 Sanox 750 ml. 60 23,2 1392
74 Sanox-gel 750 ml. 60 25,2 1512
75 Sanfor-gel 750 ml. 45 28,5 1282,5
76 Sanitary duckling 36 14 604
77 B-m Exclusive 24 47,51 1140,24
78 Otb. Lily 100 6,3 630
79 Wed. Floor E 1l. 16 42,7 683,2
80 Zifa 450 g. 72 15,3 1101,6
81 Daxy 800 g. 10 17,4 174
82 Lily of the valley 500 g. 12 19,4 232,8
83 Sorti Color 2400 g. 4 109,1 436,4
84 E 400 g. 44 24,3 1069,2
85 Natalie the hedgehog software 148 14 2072
86 Natalie Comfort 126 25,6 3225,6
87 Cinderella 500 ml. 16 13,8 220,8
88 Sanfor-plus 500 ml. 36 19,4 698,4
89 Sanita-gel 500 ml. 20 24,4 488
90 Sanit-antirzha 500 ml. 20 20 400
91 Effect d/sant. 10 20,8 208
92 Santex-chlorine 750 ml. 12 26 312
93 5+ Gel 500 ml. 7 20,9 146,3
94 Shower gel Rozhkov 26 20,7 538,2
95 Gel for shower Forest Fairy Tale 8 17 136
96 Soap Your Sunshine 36 5,7 205,2
97 Floral gel for face 4 26,2 104,8
98 Foam Courage 1 l. 24 32 768
99 Calgon 500 g. 20 87,5 1750
100 Bingon 500 g. 24 43,4 1041,6
101 Crumb paste 500 g. 24 25 600
102 Lily of the valley paste 500 g. 24 19,4 465,6
103 5+ w/ jeans. 2 66,8 133,6
104 5+ w/children 2 68 136
105 5+ w/ delicate. 3 38,5 115,5
106 Stork Cashmere 10 30 300
107 Weasel for black 1 l. 3 103,7 311,1
108 T/b Lilac 164 3,5 574
109 Blue Forget-Me-Not 60 6 360
110 Ins. Dohlox 30 28 840
111 Selena for kitchen 4 32,7 130,8
112 Mole 0.78 20 17,8 356
113 Mole 0.4 72 10,7 770,4
114 Selena for slabs 12 17,6 211,2
115 Selena d/ steel 12 14,9 178,8
116 Cinderella is polishing. 36 12 432
117 Solita 340 ml. 198 9,3 1841,4
118 Solita 680 ml. 100 14,5 1450
119 Sanfor-gel 500 ml. 28 24,7 691,6
120 Foam for bathtubs Special 18 24 432
121 Special face cream 48 14,8 710,4
122 Shampoo Rus. herbs 12 116,3 1395,6
123 Floral gel/intim 6 28,1 168,6
124 Shampoo Borros 20 14,5 290
125 Tide 450 automatic 45 34,6 1557
126 Tix 2400 automatic 4 95,4 381,6
127 Oldaze disc. 20*18 35 28,1 983,5
128 Tampax compak 8 6 48,7 292,2
129 Head 400 ml. 9 145,5 1309,5
130 Pantin 400 ml. 10 131 1310
131 Soap Kamei 28 14,5 406
132 Dez. Old Spice 15 61,4 921
133 Des.-roll. Old Spice 8 51 408
134 Des.-roll. Secret 9 46,2 415,8
135 Myth 2400 automatic 1 119,5 119,5
136 Tix 1500 automatic 2 61,5 123
137 Mr. Proper 500 ml. 6 36,5 219
138 Persol reb. 200 g. 80 8 640
139 Biolan color 450 g. 24 19,3 463,2
140 E 2in1 3 kg. 3 159,7 479,1
141 T/b Euro 2 pcs. 28 12,3 344,4
142 T/b Euro 4 pcs. 14 20,8 291,2
143 Shampoo Rozhkov 16 20,6 329,6
144 Tix 400 g automatic 18 17,6 316,8
145 Lenore 2 l. 12 74,2 890,4
146 Ariel 450 automatic 5 43,2 216
147 Des.-aer. Secret 11 55,4 609,4
TOTAL 164796

Table 2.8 Sales of goods for November 2009

No. Name of product Quantity, pcs. Average price, somon./pcs. Amount, somon.
1 Otb. Whiteness 1 l. 240 8,07 1936,8
2 Eona liquid 500 ml. 24 42,3 1015,2
3 Soap 200 g. 50 9,66 483
4 Scented soap 90 10,3 927
5 Fragrant soap Ass 90 120 4,86 583,20
6 Soap 190 g. used 108 9,19 992,52
7 Soap Fin. 90 96 4,91 471,36
8 Otb. Persol 2-u 200 g. 80 9,07 725,6
9 Otb. Persol lime 200 g. 80 9,19 735,2
10 Otb. Persol econ 200g 160 8,07 1291,2
11 Nab. Small Fairy 5 Ave. 12 233,53 2802,36
12 Paul Snowdrop 10 9,59 95,9
13 Lily of the valley paste 400 g. 24 17,08 409,92
14 Lily of the valley paste 500 g. 36 20,19 726,84
15 Gloss d/ black 1 l. 18 42 756
16 Scamvon 250 g. 40 40,55 1622
17 Calgon 500 g. 40 84,24 3369,6
18 Stork cashmere 750 g. 35 31,82 1113,7
19 E Color/aut. 1.5 kg. 7 86,18 603,26
20 E Color/aut. 2in1 2.4 kg. 7 130,57 913,99
21 Zifa 550 g. 80 18,2 1456
22 Sticks I am the most 300 st. 12 28,08 336,96
23 Sticks I am the most 100 st.

Any organization sooner or later faces the problem of increasing production efficiency. And we are not always talking about the economic component.

What methods to prefer when organizing such work is decided by the management of the enterprise. Based on knowledge of the internal and external environment, the characteristics of production processes, it is possible to develop a plan that will lead to the achievement of the intended goal.

What is meant by operational efficiency?

Enterprise efficiency is an economic category. This concept refers to the company’s performance, which can be expressed in:

  • growth in production rates;
  • reducing costs and tax burden;
  • reducing the amount of emissions into the environment;
  • increasing labor productivity, etc.

There are also scientific works that define organizational effectiveness as the effectiveness of an operation or project in which the resulting product or new action brings in more money than was spent. Or these manipulations save a certain amount of resources, which also exceeds the costs of work associated with their implementation.

Effectiveness conditions

In most cases, in an effort to improve the efficiency of an organization, management expects to obtain a certain financial result. But this does not always reflect the strategic future of production. Therefore, it is believed that it is more correct to achieve growth rates. We can say that we have achieved economic efficiency in production if:

  • the financial result obtained is higher than that of competitors;
  • the organization allocates sufficient resources to carry out production or management changes;
  • the growth rate of financial indicators will be higher in the near future than that of competitors.

This approach constantly motivates the search for solutions that increase the competitiveness of production. This is important in order to carry out work aimed at strategic development.

It is also important that each structural unit of the organization is concerned with finding ways to increase its economic efficiency. After all, if one of them works poorly, the organization will not be able to improve its performance as a whole.

Tools for increasing efficiency

The ways to improve the efficiency of an enterprise are very diverse. The main ways to increase the profit of an organization are as follows:

  • cost reduction, which can be achieved by reducing price conditions for purchases, optimizing production, reducing personnel or wage levels;
  • modernization of processes or entire production, which makes it possible to achieve increased labor productivity, reduce the volume of processed raw materials, waste, and automate most operations;
  • changes in the organizational system that may affect the management structure, principles of customer service, communications, etc.;
  • strengthening marketing communications when the goal is to maximize sales volumes of goods, change attitudes towards the organization, and find new opportunities for production.

Each of these areas can be detailed and has its own methods of work. The entire management system in the company must be configured so that at any level employees take initiatives that lead to increased economic efficiency.

Often, a set of measures that should improve work efficiency affects all blocks of activity at once. This systematic approach allows for a synergistic effect.

Factors influencing efficiency

If enterprise management is interested in achieving improved results, it must analyze information about the state of the external and internal environment. Then it will be clear which of the existing factors need to be used for the benefit of future strategic development. These include:

  • Minimal use of resources. The less technology, equipment, and personnel are used while maintaining production volumes, the more efficient the organization.
  • Increasing personnel efficiency by optimizing the structure, improving qualifications and training, finding more competent personnel, and changing the motivational system.
  • Increasing the efficiency of personnel by improving their health and improving working conditions. Measures aimed at solving these problems lead to a reduction in the number of sick days (saving money for the employer), increasing productivity and employee loyalty.
  • Strengthening socio-psychological factors. The use of decentralization tools in management can be a good impetus for development.
  • Application of the results of scientific and technological progress. Ignoring modern technologies or making excuses from their implementation due to the need for investment leads to a decrease in competitiveness and possible liquidation later. Fearing an unfavorable economic situation in the current period, companies often close the way for future development.
  • Using diversification, cooperation and other strategies to apply existing resources to different projects.
  • Attracting investment capital and other third-party financing mechanisms. Even privatization can open up ways to improve the efficiency of an enterprise.

All these factors lead not only to an increase in economic but also managerial efficiency. To monitor the effectiveness of the work being carried out, control periods and indicators that will be checked should be outlined.

Let us separately focus on the factor of employee health, for the reason that few employers yet pay due attention to this. Meanwhile, caring for the team directly affects the company’s profits. For example, according to a study conducted as part of the HR Lab. – HR Innovation Laboratory”, a smoking employee spends 330 working (!) hours a year on smoke breaks. If his salary is 50,000 rubles per month, then it turns out that over the course of a year the company loses up to 100,000 rubles in labor costs, plus about 40,000 rubles in taxes and social contributions; plus the cost of sick leave, which smokers, according to statistics, take more often. And if the employee’s salary is higher, then the expenses are even higher. What if there are dozens or hundreds of such employees in the company?

In order to eliminate this unnecessary expense item and increase the efficiency of smoking employees, we can advise companies. (Follow the link to find a calculator that will help you calculate how much your company will save if employees quit smoking.)

Where should you start?

To understand what work needs to be done to improve production efficiency, a thorough analysis should be carried out. The head of the company must have a justification for future management decisions, therefore the following is required:

  • collect statistics for previous years on product output, sales, number of employees, wage fund, profitability, etc.;
  • find out industry averages or competitors’ indicators;
  • compare the economic performance of the enterprise and other market participants;
  • depending on which indicator lags more, analyze the factors that led to this result;
  • identify those responsible for developing activities that should change the situation, and the deadlines for achieving new indicators.

It is possible that management will have to make many decisions regarding themselves. For example, transform the functions and style of management, distribution of responsibilities, the amount of delegated authority, methods of working with personnel and transferring information within the company.

What might be preventing you from improving your efficiency?

Even if management sees sense in changes that should lead to increased company efficiency, the results may not be forthcoming. Oddly enough, the problems lie in the psychological perception of management changes, as well as in their legal support.

For example, the introduction of new technologies and installation of equipment almost always leads to a reduction in personnel. Naturally, the company's employees will not want to be left without work. Their task is to delay such changes as much as possible. They may also resort to economic arguments, saying that reinstalling equipment will require stopping work for some time.

From a legal point of view, the process of dismissing employees is strictly regulated. If procedures are violated, the enterprise is doomed to incur additional costs, which reduces economic performance.

In order to overcome all these resistances, you need to think through a system for notifying employees about changes, demonstrating the positive aspects of implementing changes.

Additional difficulties may arise from:

  • with a lack of funding or inability to access investment sources;
  • with a lack of competencies among the company’s employees, which does not allow the implementation of planned plans;
  • with the lack of a strategic planning system in the organization and analytics for previous years of work.

To achieve economic efficiency, systematic and large-scale work will be required. We cannot exclude the need to involve third-party specialists who can save time on implementing changes.

In general, with a competent approach and the use of reasonable measures, it is possible to increase the efficiency of each enterprise, regardless of the situation and stage of its development it is in.

In market economic conditions, each economic entity must strive to maximize its own profit. Due to this, the capabilities of the enterprise and its competitiveness are increased. It is due to profit indicators that the enterprise has the opportunity to expand the volume of its own working capital, and, accordingly, the range of products sold.

By accelerating the turnover of receivables, the company gets the opportunity not to freeze its working capital.

The most effective way to maximize profits is to reduce costs. But in the structure of this direction, one of the components can be identified - an increase in the share of the most profitable goods in the revenue structure.

Performance indicators (success factors) reflect the company’s “path of progress” towards its goals, being the link between the company’s goals and the business processes leading to their achievement. Performance indicators are specific conditions for achieving a goal, and business processes show how these conditions are met. Control over whether a goal has been achieved or not is carried out through performance criteria, which, in essence, are measures of the achievability of goals. The criteria quantitatively evaluate performance indicators; formulas or other calculation methods can be specified for them.

Possible goals of Ak Bars Torg LLC and indicators for each projection are presented in Table 3.1.1

Table 3.1.1. Organizational goals in the balanced scorecard

Projection

Index

Increased product profitability

Increased return on equity

Increase in net profit

Return on sales

Return on equity

Net profit

Customer satisfaction due to the price-quality ratio

Market share in target segment

Acquiring new clients

Preferred Supplier Position

Client rating

Market share

Number of new customers

Share of sales to regular customers

Business processes

Development of the regional market

Reduced network/production line failures Improved project management process

Improving the quality of services

Number of new clients in the regional market

Number and frequency of network/production line failures Number of successfully implemented projects (on time, within budget, etc.)

Number of clients / growth of products sold

Learning and growth

Employee satisfaction and retention

Improvement of employee qualifications

Efficiency of IT systems

Employee Satisfaction Index

Number of trainings completed per employee

Speed ​​of obtaining and completeness of information necessary for adoption of SD

There is a cause-and-effect relationship between the indicators and goals of all four projections. For example, an increase in profits from product sales can be ensured by increasing customer loyalty and attracting new customers, which in turn is associated with increased work with customers due to improved quality of services, which is again determined by increased qualifications of personnel. Cause-and-effect relationships arise from the company's strategy and take into account the time factor in decision-making and the proportional relationship between parameters.

In order to optimize working capital, as well as to increase its turnover, it is necessary to more effectively manage inventory resources. Due to the fact that the analyzed enterprise invests in the formation of inventories, storage costs are associated not only with the maintenance of warehouse premises, but also with the risk of damage and obsolescence of inventory resources, as well as with the time value of assets, i.e. with the standard value of the profit that the enterprise could receive as a result of certain investments with a similar degree of risk.

Economic and financial results when storing a certain type of this category of assets are of a specific nature. A large amount of inventory in warehouses (not related to standard values) reduces the possibility of a shortage of material resources due to certain changes in the market.

An increase in the turnover of current assets allows us to identify the results and costs that are associated with storing inventories of material resources and the formation of a reasonable amount of inventories and costs. To speed up the processes of turnover of current assets at business entities, it is advisable to:

planning the volume of purchases of inventory items;

use of modern warehouses;

improving demand forecasting;

fast delivery of goods to customers (both wholesale and retail).

The emphasis on cause-and-effect relationships in creating a “balanced scorecard” also helps employees understand the company’s strategy, their goals and their impact on the overall result.

In general, the use of the Balanced Scorecard allows managers to manage such important strategic management processes as translating the vision of the strategy and bringing it to all levels of the management system, communication and communications, business planning, feedback, training and ongoing monitoring of strategy implementation. The BSC acts as “a tool for achieving goals, allowing you to link strategic management with operational management based on key performance indicators and cause-and-effect relationships between them.”

Increasing the level of profit at Ak Bars Torg LLC should be based on the following principles:

1) Retention of occupied market segments, including:

maintaining mutually beneficial relationships with the largest consumers, taking into account the terms and conditions of order fulfillment when determining the “premium” for the long-term guarantee of placed volumes of orders;

orientation of the manufactured product range to demand from large consumers;

product promotion, expansion of occupied market segments due to new large consumers.

  • 2) Maintaining the loyalty of strategic partners in the long term is a higher priority than obtaining maximum profits in the short term.
  • 3) The sales policy in relation to consumers who are not strategic partners (large consumers) is based on the principles of maximizing short-term profits.
  • 4) The activities of Ak Bars Torg LLC must ensure the profitability necessary to ensure expanded reproduction and fulfill the social obligations of society.

Reducing costs attributable to the cost of the analyzed enterprise can be formulated in the following areas:

more rational placement of the enterprise’s structural divisions in relation to suppliers of commercial products, taking into account consumer demand, which will help minimize transportation costs;

improving logistics in the field of organizing cargo transportation, which will reduce transport costs, searching for transport companies with the lowest tariffs and rates when providing transport services;

reduction of inventory;

more optimal spending of funds on an advertising campaign;

reduction of losses of commercial products;

increasing staff productivity, improving the technical equipment of trade and technological processes in the implementation of commodity circulation.

The main directions for increasing the efficiency of Ak Bars Torg LLC can be summarized as follows:

  • 1) formation of directions for maximizing the profit of the enterprise, which correspond to the resource potential of the business entity and market conditions. This task can be achieved by optimizing the resource composition of the enterprise and ensuring more efficient use of the resource base;
  • 2) providing quantitative and qualitative directions in the use of resources to maximize profits. In the process of carrying out the financial and economic activities of an enterprise, when generating profit, the enterprise must use reserves to increase it by increasing the efficiency of the property complex and real investment, ensuring an increase in financial indicators and aimed at the formation of promising directions for the development of the enterprise. When carrying out operational activities, the main attention must be paid to ensuring an increase in financial condition through the expansion of core activities and the development of new promising areas of activity;
  • 3) ensuring the formation of the necessary resource base when implementing plans to increase financial indicators through the process of investing capital to the owners of the enterprise. In this case, the increase in equity capital during the effective operation of the enterprise should ensure the average rate of return on the capital market, and in some cases, compensation for the growth of business risk associated with specific areas of the enterprise’s activity should be ensured;
  • 4) ensuring optimal proportional components between financial stability indicators and the acceptable level of risk. This level is determined on the basis of the policy for carrying out the main activities or carrying out financial and economic operations. Depending on the goals of the enterprise, aggressive, moderate or conservative financial policies can be distinguished. Based on a certain level of financial risk, in the process of managing financial resources it is necessary to maximize financial performance indicators. The main goal in this case is to ensure the solvency of the business entity;
  • 5) ensuring sustainable growth of the market value of an economic entity. The rate of increase in market value is largely determined by the level of capitalization of the enterprise and its profit, which was received by the business entity in the period under study. Each organization must independently determine a system of criteria for directions that will help optimize the ways of distributing the resource base into saved and consumed parts, based on the conditions of the changing market and the assigned tasks when carrying out economic activities by the enterprise;
  • 6) ensuring the formation of a sufficient amount of financial resources from profits. Since the profit of an enterprise is the main internal source of the formation of the enterprise’s financial resources, its size allows us to determine the potential possibility of creating development funds, reserve and other special funds that ensure the process of expanded reproduction and are aimed at the future development of the enterprise;
  • 7) It is necessary to generate a sufficient amount of financial resources at commercial enterprises based on identified needs in order to carry out effective financial and economic activities. This task can be achieved by identifying and calculating the need for the required volumes of financial resources of the enterprise for the planned financial year, approving the sources of formation of financial resources in the required volume, in order to ensure a reduction in the cost of raising borrowed funds for the enterprise.
  • 8) Optimization of the process of distributing the existing profit of the enterprise, formed by types of financial and economic activities and main areas of use. When performing this task, it is necessary to ensure appropriate proportionality in the area of ​​positive and negative cash flows of the enterprise in order to develop its operating, investment and financial activities. In this case, within each area of ​​the main activity, the most significant areas are selected to ensure more efficient use of financial resources, which will allow achieving higher final results of financial and economic activities.
  • 9) Maintaining a sufficiently high level of financial stability of a commercial enterprise in the process of carrying out its main activities and its development. A high level of financial stability of a commercial enterprise can be ensured through the formation of a rational structure of attracted sources of funds, and, first of all, due to the optimal ratio of the volume of attracted funds and the enterprise’s own sources of financing, through the optimization of attracted funds by repayment period, the formation of sufficient the level of financial resources that are attracted on a long-term basis; restructuring of existing obligations in the event of crisis situations when conducting financial and economic activities.
  • 10) Ensuring the solvency of a commercial enterprise. This problem can be solved on the basis of effective profit management, ensuring a sufficient level of their insurance part, a more uniform flow of profit to the enterprise through the formation of positive cash flows while ensuring synchronicity in the formation of incoming and outgoing cash flows; choosing more efficient means of payment when making payments to creditors.
  • 11) Ensuring the maximum level of profit, which allows you to achieve the specified pace of development of a commercial enterprise through self-financing. The implementation of this task can be achieved on the basis of a balanced cash flow of a commercial enterprise, which generates the largest amount of profit through operating, investment and financial activities; choosing the most effective depreciation policy; sale of unused assets in the process of carrying out financial and economic activities; investing temporarily free funds for the development of your own enterprise.
  • 12) Reducing profit losses when carrying out business operations at the enterprise. Profits may lose value due to factors such as time, inflation, risk, etc. In this regard, when organizing the main activity of a commercial enterprise, it is necessary to avoid creating a large level of inventory, distribute the directions and forms of use of monetary assets, reduce the level of financial risks or carry out risk insurance.

All of the listed areas for increasing the level of financial condition of an enterprise are interconnected, but some of them are quite multidirectional in nature, and in the process of carrying out financial and economic activities, individual areas must be synchronized with each other.

During the analysis, the following problems were identified in the system of economic activities of the enterprise:

1) Low level of return on investment. This is evidenced by the low values ​​of profit and profitability indicators. In order to increase profit indicators, it is necessary to use free cash more efficiently.

2) Low level of efficiency of economic activities. In general, the resources of the analyzed enterprise are not used efficiently. They can be used quite better.

3) High level of funds raised by the enterprise. In order to reduce debt, it is necessary to reduce the level of accounts receivable and allocate the identified funds to pay off accounts payable.

4) Changes in the structure of the property complex of a trading enterprise do not ensure the level of liquidity.

5) Ineffective use of fixed assets and working capital of the enterprise. To replenish its own working capital, an enterprise needs to consider in detail the structure of fixed assets, identify redundant objects or objects used inefficiently and sell them at market value

All these problems characterize a decrease in the efficiency of material flow. As a result of the fact that the material flow in excess reserves is delayed at the enterprise, the problem arises of a decrease in return on capital, the need for additional investments in activities, an increase in the cost of storing inventories, which leads to an increase in general business expenses and a decrease in profits, therefore the issue of implementing measures arises at the enterprise allowing to intensify logistics activities at the enterprise.

Supplier reliability is an important component of a company's success and sustainability, especially during the global financial crisis. Ak Bars Torg LLC analyzes the principles of forming a portfolio of suppliers, forms requirements for the supplier, and applies some anti-crisis measures. The task of choosing a logistics supplier arises when there are a sufficient number of service providers on the market. Most often it is expressed in the choice of a supplier of material assets and commercial products.

We conducted a survey of sellers of Ak Bars Torg LLC in order to determine the level of satisfaction of sellers with their work. Because a person who is not satisfied with his work will not be able to perform it efficiently.

The purpose of this survey was to determine the attitude of sellers towards various buyers and determine the level of satisfaction of sales workers.

Sales employees were asked to answer the following survey questions:

1) Your age

2) Work experience at Ak Bars Torg LLC

3) Are you satisfied with your salary level?

4) What rule do you follow when working with buyers of commercial products:

The customer is always right

The seller knows more, so you should listen to him

5) Have you received any complaints from customers?

6) Have your customers shown you their gratitude?

The results of the survey are as follows:

1) The team of Ak Bars Torg LLC is mainly represented by young workers aged 23-35 years.

2) The work experience of salespeople at the analyzed trading enterprise averages 2.5-3 years.

3) 85% of salespeople who took part in the survey are satisfied with their salaries.

4) There were no complaints about the quality of customer service, but in the book “Complaints and Suggestions” there are many notes and entries in which customers express their gratitude to the sales staff and management of Ak Bars Torg LLC.

Based on the results of the study, it was revealed that, in general, the personnel of the analyzed enterprise are satisfied with the results of their work and its quality, clients leave positive reviews. However, the activities of Ak Bars Torg LLC are not without certain problems identified during the analysis.

The low market share requires its expansion, which will require additional efforts from staff. As a result, his job satisfaction decreases. Competitors are also taking various steps to carry out offensive actions on the niche of Ak Bars Torg LLC.” It is necessary to determine ways and directions for solving these problems by increasing the efficiency of the quality management system of a trading enterprise.

We can also highlight the following problems in personnel management at Universe LLC:

The bonus system at the enterprise is sufficiently developed, but there is no link between key performance indicators and the existing functions of departments and the responsibilities of employees;

The bonus indicators used are uniform for groups of employees and do not apply to specific performers;

Methods of indirect stimulation are not sufficiently developed.

Ak Bars Torg LLC has developed a program to determine the degree of consumer satisfaction with the assortment and pricing policy. For this purpose, a questionnaire was compiled containing the following questions:

1) Are you satisfied with the assortment?

To this question, 3% of the population answered that they were completely dissatisfied with the assortment, and 5% were not satisfied.

2) What goods are missing?

To this question, 10% of respondents answered that there are not enough related products.

3) Are you satisfied with the price?

35% of respondents answered that prices are quite high, of which 17 said that the price level is high relative to their income.

4) How do you evaluate the quality of the products sold?

Half of the respondents rated the quality as satisfactory.

5) What are the main types of products purchased from Ak Bars Torg LLC?

40% of respondents answered that wheel products, 20% - related products, 10% - cars.

A total of 40 people were interviewed.

In Fig. 3.2.1 shows the level of satisfaction with the assortment of consumers of Ak Bars Torg LLC in the 3rd quarter of 2012.

Figure 3.2.1 - Level of consumer satisfaction with the assortment of the Ak Bars Torg LLC store in the 3rd quarter of 2012

From Figure 8 it is clear that 82% of consumers of the Ak Bars Torg LLC store showed with their answers that their level of satisfaction with the assortment is within 4 (satisfied) or 5 (completely satisfied).

The beliefs of the management of Ak Bars Torg LLC are formulated as follows:

Firstly, they are convinced that it is very difficult to fully satisfy consumers, and if the level of satisfaction is not lower than 4, we can say that Ak Bars Torg LLC has a fairly strong relationship with its consumers. After all, we live in a real world where products and services cannot be perfect and consumers are difficult to fully satisfy.

Second, investing financially to transform merely satisfied customers into fully satisfied ones is not the wisest use of resources. In some cases, you shouldn't even try to do this.

Thus, at the enterprise in question there is no specialist who would organize financial management, therefore the following problems were identified in the economic activities of the enterprise:

Large and annually increasing amounts of accounts receivable;

Lack of short-term financial investments and cash to cover short-term obligations, to ensure absolute liquidity of the enterprise;

Increasing the growth rate of net profit.

To solve these shortcomings in the activities of the enterprise, it is necessary, first of all, to organize a specialist - a financial manager who would be involved in planning, control, strategy development, organizing accounting, conducting financial analysis, etc.

It should be noted that during the period under review, all receivables of Ak Bars Torg LLC were short-term and payments were expected within 12 months after the reporting date. However, there is an increase in it (by 891 million rubles), which worsens the liquidity of current assets.

Analyzing the composition of non-current assets, it can be noted that the decrease of -151 million rubles in 2010 was due to changes in the composition of fixed assets (-151 million rubles)

An increase in the liabilities of Ak Bars Torg LLC occurred in 2010 by 529 million rubles, 37.57%. During the analyzed period, there was a tendency for the debt to the budget to grow by 75 million rubles.

In the structure of current assets in Ak Bars Torg LLC, accounts receivable prevailed, the share of which as of 2009 was 49.37%, 2010 - 23.01%, 2011 - 62.73%. This indicates that the company's own working capital is being frozen.

It will be necessary to increase the efficiency of investment activities, first of all, in priority areas of investment, solving the following problems:

1) economic, that is, the production of competitive and highly efficient products;

2) environmental, guaranteeing an environmentally friendly environment;

3) technological, guaranteeing the use of high, waste-free, low-waste and environmentally friendly technologies, and this will allow the production and sale of high-quality products;

4) social problems.