What to sell along with fasteners. Open a building materials and fasteners store from scratch. Features of doing business in the field of building materials

Despite the presence in all regions of many construction hypermarkets such as Leroy Merlin, OBI or STD Petrovich, small construction stores are not completely forced out of the market. And there are several reasons for this. Firstly, there are few hypermarkets in cities with a population of less than 1 million people. Secondly, the advantage of hypermarkets is that they have everything for everything. But the choice in a single area is not so great. And thirdly, hypermarkets are beneficial for large-scale repairs, but few people will come here for every little thing. This is why retail establishments such as a fastener store can be quite profitable. We present to your attention our business plan for a fastener store.

Project Summary

Such a store is promising in any city with a population of more than 300 thousand people. The format may be different:

• Retail space at the local construction market.
• Department in a local shopping center.
• The store is in a separate building.

From a profitability point of view, the most profitable option is to open a point on the construction market. This place is well-traveled by the target audience; there is a good proximity to other specialized construction stores, whose clients may become yours along the way. The construction market is also beneficial from an advertising point of view: a sign is enough to let people passing by know about your specialization. At most, you can advertise in a guide to the construction market, which is printed by the landlord and distributed free of charge to visitors at the entrance.

But there are also disadvantages. Firstly, the rental price on the market is usually higher than similar space that can be found in the city. Secondly, a competing enterprise may already be located here. And thirdly, there may simply not be any free space to rent.

In this business plan we will consider this option as a priority example. If it is not possible during implementation, you can take your features into account when planning.

Decor

Preparing documents for this business is not particularly difficult. It is necessary to prepare a package of papers for registration of an individual entrepreneur (the period for obtaining a certificate rarely exceeds a week). You can collect and submit documents yourself.

You only need to pay a state fee of 800 rubles.

You will not need to obtain any licenses.

When registering, the UTII taxation system is selected. The required space is minimal, no more than 10-15 square meters. m. The tax for such an area will also be small.

The OKVED code 47.52.1 “Retail trade in hardware in specialized stores” is indicated. It is also recommended to indicate 47.52.79 “Retail trade in other construction materials not included in other groups.”

Thanks to the additional OKVED, you can sell a variety of additional products that are in demand, which will increase the average bill.

Renting premises

For work, a retail space with an area of ​​15 square meters is rented at the construction market. m. Preferred neighborhoods:

• Stores of interior doors and related equipment.
• Flooring stores.
• Electrical goods stores.
• Electrical equipment stores.
• Universal construction stores.

The rental cost is 15 thousand rubles. Prepayment is required for 3 months. For these purposes, 45 thousand will be required.

Cosmetic renovation of the premises is not required; this can save money.

Equipment purchase

Another advantage of this type of business is that the equipment purchased is standard, universal and suitable for most commercial enterprises.

The list of what is required is presented in the table:

To protect the premises from theft, it is planned to install roller shutters on the window and door and connect an alarm button.

Commodity purchase

The main cost item will be the initial purchase of goods, on which the success of the business largely depends. Before doing this, you need to study the assortment of other similar stores in your region and request price lists from suppliers.

This comes from several factors:

• Speed ​​of delivery of goods. In general, it is not so significant in this industry. If you carefully monitor the minimum balance for product items and order goods in a timely manner, problems with its absence should not arise, even if you work with a supplier from another region. Focus, first of all, on the price and sufficiency of the assortment for your purposes.
• Delivery conditions. Please note that some suppliers have their own warehouse and transport in your area. They will be able to bring the goods directly to the store themselves. Otherwise, the order will be sent to you with a transport company, and these are unnecessary costs (however, they may be offset by a lower purchase cost).
• Size of assortment. It is preferable to work with suppliers of a large number of product items. If you order, say, door valves from one supplier, screws and dowels from another, and tools from a third, each will have a smaller discount on the order. As a result, the purchase will cost more.
• If there is a similar store on the market or part of the assortment overlaps with other stores (for example, the same door lock fittings with interior door stores), it is worth offering products from the same manufacturers only if it is possible to offer them cheaper. Otherwise, choose other manufacturers. For example, if shut-off valves in door stores are sold from expensive European brands, offer Russian or Chinese economy-class analogues. This will help differentiate you from competitors in highlighting the economy segment of the target audience.

We express the approximate procurement costs in the table:

Product item	Consumption
Anchors (bolt, drive-in, wedge, expansion, ceiling)	2 500
Nails (galvanized, furniture, tar paper, finishing, construction)	3 500
Dowels (dowel-nail, frame dowels, thermal insulation, spacer, folding, metal and others)	3 500
Rivets	1 000
Screws (construction screws, ring screws, concrete screws, hook screws, etc.)	1 500
Rigging (blocks, clamps, carabiners, etc.)	1 500
Self-tapping screws (for drywall, with a press washer, window, etc.)	3 500
Perforated fasteners (corners, supports, plates, brackets, etc.)	2 000
Plumbing fasteners (clamps, dowel clamps, clamps and brackets for plumbing fixtures)	1 500
Electrical installation fasteners (clamps, brackets, hangers)	1 000
Metal fasteners (bolts, nuts, screws, washers)	2 500
Reinforcement clamps	1 000
Consumables for power tools (discs for angle grinders, drill bits for drills, drill bits for hammer drills, bits and attachments for screwdrivers, saws, welding electrodes, etc.)	20 000
Hand tools (electrical measuring, fastening, cutting, threading, plumbing, carpentry, for finishing work, etc.)	50 000
Small household power tools (drills, screwdrivers)	15 000
Locks and door valves	10 000
Total	120 000

Please note that this is an approximate list compiled based on offers from hardware wholesalers. It is advisable for the creator of such a store to know first-hand about construction. This will help you choose the optimal quantity of goods for each category for purchase.

Hiring staff

Another nuance of this business is that you can start without any staff at all. A business owner can perfectly combine administrative functions with being at the counter. This option is great for attracting regular customers who value having a qualified salesperson in the store who can authoritatively recommend a particular product.

However, we recommend the option without a salesperson only for a very small store. In our case, we are supposed to hire an assistant. This is necessary, because otherwise the store will have to be closed every time the owner physically needs to be in another place. And this is unacceptable.

The seller's salary will be 21 thousand rubles, of which 6.3 thousand rubles will go to tax contributions.

Advertising and Marketing

When starting a business, we plan to print stickers on walls and windows with bright pictures on a construction theme. Business cards with a direct phone number are also being produced, which will be given to construction crews. It is planned to establish fruitful cooperation with them, including the possibility of delivering an order to a construction site in the business owner’s personal car.

There are no plans to launch loyalty programs or other marketing campaigns.

Thus, when starting up, you will need to spend 5 thousand rubles. Fixed costs – 1 thousand rubles. per month.

Income and expenses

Start-up costs

We calculate the required starting capital using the table:

Start-up capital will be allocated from the personal funds of the business creator.

Monthly payments

Monthly costs are not that high:

We will calculate payments to suppliers separately in income.

Income

The profitability of a hardware store is ensured by a fairly high markup on goods. The retail markup for hardware (the main product) is 100%, for consumable goods - 50%, for hand and power tools - 20%.

The average bill in the industry is small: 200 rubles. However, the number of checks per day can reach up to 10 on a weekday and up to 50 on a weekend. The average daily revenue of a hardware store is 4.5 thousand rubles.

Thus, per month the business will bring:

4,500 x 30 = 135,000 rubles.

Taking into account the average markup of 70%, after paying suppliers there will be:

135,000 x 0.7 = 94,500.

Subtract fixed costs from this amount and get the average profit:

94,500 – 42,500 = 52,500 rubles.

Taking into account the individual entrepreneur’s payments to funds for himself and other small expenses, you can count on a monthly income of 40 thousand rubles. This is the weighted average amount for the year. In the spring-autumn period, profits can be 30-50% higher, and in winter the business will be close to equality between income and expenses.

Profitability will be:

(40,000 / 42,500) x 100% = 94.11%.

High profitability is explained by low costs of doing business and high margins. The margin is not very high.

Thus, the business will pay off within 8 months, after which it will begin to generate a stable profit.

Eventually

A hardware store is a profitable investment for a person who is well acquainted with the construction industry and is ready to develop in this direction. Such an enterprise does not require large start-up investments. A small space and one salesperson are enough to operate. The profitability is relatively good for a small city.

Since fastener stores can be profitable both in construction markets and near residential areas, there is the potential to open several such points in different areas of the city and gain a good profit in the form of an income of more than 100-150 thousand rubles per month.

However, for this to become a reality, it is vital to become a professional in your field and acquire certain business experience.

Among the main risks in this area:

• Don't guess with your initial purchase. Some products may hang on the shelves, turning into illiquid stock. This risk can only be prevented by carefully studying other stores over time (over several months), regularly visiting them as a buyer and observing customers. It is effective to carefully extract information from sellers by playing the role of, say, a builder (or even actually being one).
• Poor choice of location (high competition, low traffic, too high rental costs). It is planned to study the city, select several priority locations for placement and choose the optimal one.
• Poor choice of personnel (unfortunately, theft is common in this area).

Financial risks are minimal, since the starting capital is small. Even without guessing or partially guessing with the initial purchase, you can adjust the next purchase based on the first sales statistics.

Use our fastener store business plan with calculations as a basis for creating your own plan. We are sure that we were useful to you!

In many cities in recent years, construction and renovation are again at the peak of popularity, so this kind of store is more relevant than ever.

People want changes and improvements in their living conditions, and you can play on this - open a fastener store. Everyone knows that without fasteners neither construction nor repair work is possible.

Of course, there is already a lot of competition in this area, and to start selling fasteners, it is not enough to know the fact that construction stores are a profitable business. If some cheap space for rent turns up, this is not a reason to immediately rush to invest all your money in such a business, since in order not to go bankrupt, you need to competently draw up a business plan for a fastener store and conduct thorough marketing research.

Not so long ago, during the economic crisis, there was a decline in sales in the construction field, and falling incomes contributed to the fact that many entrepreneurs who had highly specialized construction outlets failed in this business. Nevertheless, the main role here was played not so much by the current unfavorable situation in the country, but by the initially incorrect approach to business and an inflexible response to changed circumstances (after all, no one has canceled ordinary breakdowns in the house, and because of this, various fasteners are in great demand at any time) .

Common mistakes that are made when opening a fastening magazine:

1. Incorrect location of the outlet.
2. Poor assortment.
3. An incorrectly drawn up business plan for a fastener store or its absence.
4. Savings on advertising and various promotions.
5. Incorrect pricing policy.

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Where should the fastener store be located?

So, now is a favorable time to open a store selling fasteners. What will you need to open it, and how to do it correctly? Of course, first of all you need to find a premises where the goods will be sold. It can be either small or medium in size - from 50 to 150 sq. m. The fastening material itself is oversized, so you can start a business even with a small room. You need to be especially careful when choosing it, since sales volumes will directly depend on the location. Such a retail outlet must be located in areas with high traffic.

These can be construction or business markets, residential areas with old buildings, industrial zones of the city, large areas, as well as places near construction bases, furniture shops or large shopping centers. If you plan to create a business for a long time, then experts do not recommend opening such a store near new buildings, since when the area is built up and the apartments are renovated, no one there will need such products, and for a long time. Segmenting the area of ​​the proposed point will help you choose a location more accurately, with the help of which the main potential consumer group should be determined.

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The impact of assortment on doing business

As for the assortment, it must be varied, otherwise if a client, having come to the store several times, does not find the thing he needs, he is unlikely to visit it again. The product list should include fastening materials that are in high demand, as well as those that are rarely in demand. You can start with 400-500 items and then expand the range to one thousand.

Clients are won in this business by excellent service. Typically, a buyer who may need not only popular nails or drywall screws, but also anchor wedges, rigging, galvanized bolts and nuts, and so on, chooses a store because of its proximity to home or work, because no one wants to spend a lot of time searching some rare hardware. In other words, a competent business plan should also include a well-formulated service plan. It will be necessary to establish a material accounting system and replenish the assortment in a timely manner. Various promotions, discounts and bonuses will also help you quickly gain your customer base. Sometimes, at the initial stage of starting a business, dumping helps you stand out among competitors.

A person who intends to open a point and sell fasteners must have a good understanding of such a product, and therefore, if there is no knowledge in this area, then it will be necessary to acquire it.

You will also have to read a lot of specialized literature and study the demand so that when you first purchase fastening materials from a supplier, you do not make a big mistake by asking him to select the assortment himself. Of course, having learned that the client does not understand this issue, he will definitely try to get rid of the slow-selling product.

If you are familiar with the construction business firsthand, or were once involved in repairs or furniture production, then you do not need to explain what hardware means. You should also like the idea of ​​opening a fastener store. You do not need to invest in complex expensive equipment, run through authorities for permits, or collect documents for a license. At first, you can easily get by with modest investments in the range of 500 thousand rubles.

Business Features

It is not for nothing that the need for close acquaintance with the field of construction and repair has already been mentioned above. It is difficult for a person far from this area to understand the assortment and features of product promotion. Namely, your profit depends on practical knowledge. Otherwise, you risk purchasing slow-selling goods or losing a client due to the fact that you are unable to select the fasteners he needs.

And the location of your outlet must be selected taking into account the proximity of potential consumers.

As for investments, the largest expenses relate to the purchase of goods. Renting premises, purchasing equipment - these investments are not so large.

How to open a fastener store

To start a business you do not need to obtain a license. You will need to register as an individual entrepreneur. The IP form is considered the most optimal. The procedure is simple and does not require long preparatory work or collection of documents. And the costs are minimal.

Most individual entrepreneurs operate on a simplified taxation system. With this option, it is necessary to install a cash register. Therefore, you will need documentation for it, and the personnel who will work with the cash register must have permits.

In addition to the “simplified” taxation, in some regions there is taxation in the form of a single tax on imputed income. In this mode, a cash register is not required.

Potential clients

Before you open a fastener store, find out who your future customers are. Typically, the most active clients are various repair teams, small construction companies or furniture manufacturing and assembly companies. According to statistics, they generate up to 40 percent of profits.

It doesn’t hurt to establish good relationships with large construction companies in advance, who will be happy to take wholesale quantities of goods from you. The rest of the proceeds comes from private individuals who buy the same construction nails for personal needs: to repair a garden house, tidy up a gazebo, and you never know what kind of small household chores you sometimes have to do.

Choosing a place

Based on the circle of your potential clients, select the location of the store. The closer it is to the construction base or market, the better. Trade in fasteners is going well in the area of ​​new buildings. New residents are actively involved in renovating and furnishing apartments, so interest in your assortment will not disappear for quite some time.

Think about how to open a hardware store next to the office of a construction company. Then your advertising will be noticed very quickly, and just as quickly you will acquire regular customers.

Room

The location has been chosen, now you need to decide on the size of the room. It is not worth renting huge areas. It doesn't justify itself.

Twenty or thirty square meters is enough. You can set up a separate pavilion or organize a retail outlet in a common hall at a construction market or base. According to conservative estimates (rental prices vary greatly by region), you can rent such a room for 40-50 thousand rubles.

The premises should be divided into a warehouse area and an area where the goods will be presented. Some entrepreneurs rent a modest “patch” in a specialized shopping center for goods for repair and construction, and items ordered by the client are issued from the warehouse or delivered. The business option you choose should reflect the business plan of the hardware store. In it, include the costs of launching an online store or a business card website for the company, if these are included in your plans.

Equipment

You don't need to buy complex units. But you will need standard commercial equipment. So, you need to get:

Also, you need a sign. This is quite enough for a start. When purchasing equipment, remember that it must be durable.

It is better to take metal racks; they will last you much longer. It is better to choose shockproof glass for display cases so that it does not crack or scratch during the process of demonstrating the product to the buyer. If you are thinking about how to open a hardware store in a large retail space of a construction base, then roller shutters are necessary to cover the goods during the absence of the seller.

Your salesperson or sales manager will need a computer and desktop.

Store assortment

Now a little about the product range. It includes self-tapping screws, anchors, dowels, rivets, sandwich panel fasteners, and studs. These devices are necessary when installing the roof. You cannot do without them when attaching ventilation systems or installing floors, assembling furniture, or building a house.

The assortment of your retail outlet should include construction nails, screws, nuts, bolts, metal abrasives, mounting chucks, welding accessories, and clamps.

Hand tools (screwdrivers, hammers, etc.) and power tools are selling well. Just don’t take on the sale of expensive or large-sized units, such as lawn mowers and chainsaws. These devices will require a significant investment from you, but selling them will be much more difficult than a box of nails.

Due to the features that distinguish your business (hardware has a clearly defined circle of consumers), you need to select the product range extremely carefully. Without the necessary knowledge, it is very easy to purchase illiquid positions. They will gather dust in your warehouse for a long time until you get rid of them. To avoid losses, thoroughly study the demand.

collapse

It seems that opening a building materials and fasteners store is not the right step in the world of business. But, if you take a closer look, the hardware store has its advantages.

The business does not require large initial investments and no special permits are needed. But it is better and easier to open a construction store for those who initially understand the assortment and know all the features of the construction market and materials.

Peculiarities

To open a hardware store, you need to understand that the success of such a store depends on the correctly selected product, as well as the specialists who will sell it.

If the point's consultants do not understand the assortment of your catalog and fasteners, this may lead to the loss of customers, and therefore, the sale of goods will decrease. As for renting premises, this is not so important. The main thing is to take into account the areas where potential clients of the building materials and fasteners store are located.

Shop buyers and the choice of rented premises

To open fastener stores, it is necessary to identify a circle of future customers. They are repair and construction teams and corresponding companies. It is from these clients that the bulk of the income from fastenings and building materials depends, this is about 40%.

If the owner establishes contact with a large construction organization, he can count on buying the goods in bulk. The remaining percentage of revenue depends on retail customers who started their own repairs.

It is best to look for a location where a fastener store will be opened from scratch, close to construction markets and bases. There are many potential wholesale clients here.

If you focus on retail, then a newly built area will be suitable. Here, the customers of the building materials and fasteners shop will be the owners of new apartments. And as you know, repairs can last for years, which will ensure profit for a long time.

When choosing a room for building materials and fasteners, it is important to pay attention to its dimensions. At first, you don’t need to choose a large location; the most optimal size for a new store is 30 square meters. The room can be located either in a separate pavilion or in a large center. This doesn’t matter if you decide to open a building materials and fasteners store.

The selected square meters must be divided into several rooms: the area where sales will take place and the area that will serve as a warehouse.

You can rent a small space in an existing hardware store or supermarket, where only orders for the goods the client needs are accepted. And building materials are already delivered from the warehouse for pickup or delivery is carried out to customers’ addresses. The warehouse can be advantageously moved to a town or village.

Registration of a building materials store

If you decide to open your own building materials store from scratch or purchase a franchise, you should know that it does not require any permits. But as in any other business, registration with the tax service of the Russian Federation is required.

If you decide to open your own store of building materials and fasteners, then it is better to start as an individual entrepreneur, choosing a simplified form of taxation (STS). Registration of an individual entrepreneur usually takes no more than five working days and only requires payment of a state fee. After registration, you must purchase a cash register with all documents. Without it, it is impossible to open a building materials and fasteners business.

Purchasing the necessary equipment, installing a sign

To open a hardware and building materials store, you do not need to purchase expensive equipment. To open you only need to buy:

• A showcase on which fastening and construction products will be located. When choosing, pay attention to the glass; it must be especially strong so that it does not get scratched or cracked under construction equipment.
• Racks for large-sized goods that cannot be placed under the glass of a display case. It is best to choose metal ones, as they can withstand more weight.
• A computer where you can always check the availability of goods.
• Wide roller shutters for closing the building materials and fasteners store after a shift.
• Cash register for reporting.
• A store sign that attracts customers' attention. This needs to be done before your hardware and hardware store opens. Dimensions and design depend only on your imagination and location.

Selecting the required product to sell

For a rural or city store of fasteners and building materials to be popular, its assortment must have:

• Bolts of various diameters.
• Screws and self-tapping screws are also of all possible sizes.
• Nuts that fit all existing bolts.
• Dowels suitable for self-tapping screws.
• Rivets of different colors.
• Hairpins and much more.
• Hardware used in roofing, flooring and ventilation installations.
• Common hand and power tools: hammers, saws, screwdrivers, jigsaws, drills and so on.

When replenishing the assortment of fasteners and building materials, monitor the running gear of the goods among customers. If you take a product that no one needs, then again profits will decrease and costs will increase.

When purchasing products for the first time, you can pay attention to the range of competitors of this business. Choose a supplier of building materials and fasteners that offers discounts.

Store staff selection

Before a hardware and fasteners store is opened from scratch, you need to pay attention to recruiting staff. At first, when the hardware store is small, you can limit yourself to two sales consultants. Sellers must be related to the construction industry and have a good understanding of the range of fasteners and building materials. Their responsibilities include not only selling, but also advising the client. There are cases when the buyer himself does not fully understand what building material he needs, then a polite seller who will always prompt, explain, and offer a list of suitable products must come to the rescue.

Set the wages for your salespeople in a building materials and fasteners store on a piece-rate basis, that is, consisting of a fixed salary and a percentage of revenue. This will help increase sales.

In addition to regular sales consultants, you need to hire a professional sales manager for fasteners and building materials. This person will establish contact with wholesale customers. A sales manager must have a minimum of extensive work experience and his own client base focused on the core business.

At the beginning of the development of a fastener store, you will need to contact an accountant; over time, you can figure out this matter on your own and purchase software for calculations.

Advertising and store promotion

To open a small business from scratch, even in a village, you will need good advertising; it will attract customers. Therefore, include in your business plan the costs of advertising building materials and fasteners. You can use the Internet for these purposes. Effective advertising of any store is:

• Advertisements in local newspapers, on city TV channels, on advertising websites, thematic forums, blogs.
• Distributing leaflets and business cards in public places. As mentioned earlier, the ideal place to open a building materials store is in an area with houses under construction.
• You can use word of mouth: introduce attractive discounts, promotions, bonuses.

The best time to implement such a business idea is spring, the beginning of the construction and repair season.

Calculations of all costs and profits

Investments in a building materials store amount to approximately 800,000 rubles. They consist of the following (in rubles):

• Purchase of goods being sold – 500,000.
• Rent of a suitable premises is about 50,000 per month. It all depends on the city, area, size.
• If you don’t want to rent space to open your own building materials store, and you have extra money, then you can buy it - on average 200,000–250,000.
• Purchase of equipment – ​​40,000–50,000.
• Monthly salary for employees is 50,000.

As for the turnover in the building materials business, they amount to approximately 450,000 rubles per month, of which the net profit is about 30%, that is, the profitability of the store is 150,000 rubles.

From which we can conclude that the shop will pay for itself in the first year of operation.

• Promotion
• How much can you earn
• Which OKVED code should I indicate when registering a fastener store?
• What documents are needed to open
• Do I need permission to open?
• Sales technology
  • • • Similar business ideas:

Opening a fastener store is attractive to players due to both its low entry threshold and minimal legal delays. Often, the amount of investment in a hardware store does not exceed 500 thousand rubles, and the main “difficulty” in the first stages is associated with the formation of popular goods of the outlet.

Step-by-step plan for opening a fastener store

In practice, a small fastener store is often opened on 20-30 m2. This could be a retail outlet in the “island” format or a regular retail pavilion at the construction market. Renting such premises costs an entrepreneur 35-45 thousand rubles.

The location of the store is key in this type of business. It is better if it is a point in close proximity to the construction market or construction base with high traffic. You can open in a residential area, but only in the area of ​​new buildings. And then, you need to be prepared for the fact that over time, when all the apartments are completed and renovated, sales of fasteners will decrease. And you will have to look for a new place.

Before choosing a store location, experts recommend deciding on the target audience. This is a very important point that determines the location of the outlet, pricing policy and the further development of the business as a whole. Fasteners are often purchased by repair teams, small construction companies, and furniture manufacturers. According to some data, this group of buyers generates up to 30-40% of the store’s total revenue. Before you open a store, take the time to go through these companies and offer them to purchase goods from you with a minimum markup (no more than 40%). This simple method will allow you to maintain the store’s turnover in the first stages of work until you have formed a good customer base of buyers. After some time, you will be forced to increase the trade margin in your store, and many of these companies will stop working with you. However, by this time you will already have your own regular client, such as individuals who are ready to buy hardware and fasteners at higher prices, with a 100-300% trade margin.

How much money do you need to open a fastener store?

The amount of investment to start a business depends entirely on the scale of the project. Investments in opening even a small fastener store start at 400 thousand rubles.

The most basic cost item at first is investment in goods. And here it all depends on the square footage of your outlet. An approximate calculation is as follows - 300 thousand rubles for every 15 m2 of retail space. Since fasteners are a fairly small product, the assortment of a retail outlet may include 500-1000 items. The main assortment, as a rule, includes: self-tapping screws, screws, clamps, nails in construction packaging, slate and finishing nails, bolts and nuts, dowels, turnbuckles, anchor bolts, knitting wire, abrasives for metal, metric fasteners, mounting cartridges, staples, welding accessories. You can also purchase minimal sets for power tools, drills for metal and concrete, rigging (clamps, hooks, carabiners), as well as screwdrivers, hammers and other household items. tool. You shouldn’t buy large and expensive power tools (chainsaws, drills, lawn mowers, etc.) in a small store - firstly, they take up a lot of space, and secondly, you still won’t be able to compete in assortment with large chain stores in your city, thirdly, it will require significant initial investments.

You need to approach your first purchase very responsibly. Without sufficient experience in this field, there is a high probability of filling store shelves with illiquid goods. As a result, at first you may not have enough of the most popular items, and the warehouse will be filled with goods that no one needs. To prevent this from happening, you should carefully study the demand for the product, go through local competitors, and find out from them the most popular items. The greatest demand in such stores are carpenter's nails, dowels with hooks, self-tapping screws, dowels with impact screws for quick installation, and universal screws.

What equipment to choose for a fastener store

1. Showcase - from 15,000 rubles;
2. Racks - from 6,000 rubles;
3. Roller shutters - from 15,000 rubles;
4. Cash register (for simplified taxation system) and computer - from 30,000 rubles;
5. Advertising sign - from RUB 8,000.

In addition, part of the funds must be set aside as a reserve, that is, to create a certain safety cushion in case of unforeseen expenses. And this is another 50-100 thousand rubles in addition to the initial costs.

Which taxation system to choose for a store?

It is better to register an ordinary individual entrepreneurship as the legal form of a fastener store. An individual entrepreneur means a minimum of documents, time and costs for registering activities. For a small store this is the best option.

When choosing a taxation system, most entrepreneurs are inclined to taxation in the form of imputed income (UTII). The big advantage of “imputation” is that at a retail outlet that applies this tax regime, it is not necessary to install a cash register and maintain accounting records. With UTII, the entrepreneur decides voluntarily whether to install a cash register or not. With the simplified taxation system (STS), installing a cash register is mandatory. In addition, UTII is often the most profitable tax regime from a financial point of view, since the tax is calculated based on the retail space of the store. For a small fastener store of 25 m2, the tax will be “penny”.

Competent staff is the key to business success

Depending on the size of the outlet, you will need to employ at least two salespeople to work on a 2/2 shift schedule. The main difficulty is finding competent workers. Fastener store salespeople simply must understand the product range and have experience in this field. Not every buyer knows exactly what he needs, so the seller’s task is to tell the buyer what is best for him to buy. In this regard, all kinds of female students immediately disappear. Finding “adequate” sellers can take more than one month.

The salary fund for salespeople consists of salary plus a percentage of sales. On average, two employees will spend from 50 thousand rubles per month (including payment of insurance contributions). You should not skimp on bonuses, since good work should have additional payment. This significantly increases employee motivation and generally increases store revenue.

When working with small goods and a wide range of products, accounting for turnover becomes very important. If you hire salespeople, be sure to install the 1C program. Otherwise, sooner or later your salespeople will start stealing revenue.

Promotion

It will not be possible to increase the turnover of a retail outlet without additional costs for store advertising. Since one of the activities of a fastener store is working with small wholesale companies, you can use the Internet to attract customers. In large cities, almost any company, from small to large, first looks for goods and services on the World Wide Web and only then makes purchases offline. To present your store on the Internet as widely as possible, you can add your company to online catalogs, bulletin boards and make a basic business card website with contact information.

Although a fastener store cannot be called completely dependent on the situation on the construction market, some seasonality in the construction industry still affects the store’s revenue. The highest sales traditionally occur in the spring-summer period, this is the so-called “high season”. It is by spring that it is recommended that all new stores selling fasteners open. This will allow you to quickly gain regular customers and reach the sales break-even point in the shortest possible time.

How much can you earn

When choosing a good location, a wide range of products and a good advertising campaign, a fastener store brings good profits and pays for itself relatively quickly. By opening an average-sized store of 30-40 square meters, you can get a net income of 100-150 thousand rubles per month with a markup on products from 50 to 300%. At the same time, you can have a constant profit, regardless of the exchange rate of the bi-currency basket in the country.