Definitions

Review of private kindergarten franchises. Types, requirements and conditions of private kindergarten franchises Help with applying for subsidies

Sooner or later, any parents will face the urgent question of finding a kindergarten for their child. This desire is akin to the demand for essential goods: 1.5-3 years after giving birth, the mother needs to go to work, and the baby needs development and socialization.

Reference: As of the end of 2016, there were 1,293 private kindergartens in Russia. At the same time, more than 46,000 three-year-old children were unable to get a place in state preschool institutions (preschool institutions).
Source: Forbes

In this situation, entrepreneurs may seriously think about buying a kindergarten franchise. This option is more profitable than registering your own brand and starting a business on your own: thanks to the franchise, the new establishment will receive invaluable experience and the right to use the promoted brand.

Is it worth opening this socially oriented business as a franchise?

The advantages of opening a preschool institution under a franchise are:

assistance of the franchisor in finding premises and recruiting personnel;
use of ready-made, practice-tested educational and educational programs;
assistance to the central company in resolving conflict situations (dissatisfied parents initially send complaints to the head office, and not to the court);
provision by the franchisor of a legal framework and assistance in registering a company;
clarification of the conditions for participation in state and regional programs for receiving grant assistance.

For an entrepreneur who decides to open a private kindergarten under a franchise, it is important to understand the key concepts of franchising (franchisor - seller of the franchise, franchisee - buyer, lump sum - entrance fee, royalties - commissions, etc.). Having mastered such a business, he can count on a favorable reputation in the market through the use of a well-known brand. This will give him a serious lead over his competitors.

1. A modern kindergarten is the basis for the education, development, socialization and comprehensive education of a child.
Source: Website 7Ya.ru

When choosing a franchise as a form of doing business, it is worthwhile to determine exactly the type of private preschool institution to be organized.

Standard kindergarten. The child's stay is 8-10 hours including meals; combines educational and educational programs.
Mini-kindergarten. Works with children 3-4 hours a day without food; involves games and subject-based activities.
Development Center (studio). Parents bring their children for 1-3 hours to take certain classes - dancing, drawing, mathematics, etc.
Game center. Just as in the previous case, the child can be left for 1-3 hours. During his stay at the kindergarten he is involved in educational and active games.

Of the listed preschool options, it is the standard kindergarten that seems to be the most acceptable option, since it involves a larger monthly fee (on average 40-50 thousand rubles). Moreover, the services of such an institution are also in demand during times of crisis (parents may refuse additional activities and games).

Franchising in the field of kindergartens for children has been developing at an active pace in Russia in recent years. Clear leaders have already emerged in the franchise market, guaranteeing franchisees stable market positions and stable income.

Franchise "Wonderland"

2. “Wonderland” - a high-quality educational and advanced educational program.
Source: Official website of the network of children's centers "Wonderland"

The network of kindergartens, which includes the functions of the Wonderland development center, began its work in 2007. Entrepreneurs wishing to use it are subject to the following conditions:

lump sum payment - from 150 thousand rubles;
no other current payments.

Reference: On average, each franchisee establishment can bring in up to 450 thousand rubles. net profit per year. Payback is achieved in 6-8 months.
Source: Official website of the Wonderland network

Within the framework of the “Wonderland” network, three original methods of preschool education and upbringing were developed, which were approved by the Russian Ministry of Education.

Additional advantages of using a franchise are:

providing a unique step-by-step model for opening a private kindergarten;
original methods of working with children aged 8 months to 4 years;
practice-tested models of working with personnel (instructions for interviews, motivation schemes, scripts for offering services and working with complaints, etc.);
professional support for the activities of a private kindergarten throughout the entire period of its operation, including staff training;
provision of advertising materials, as well as a full package of instructions and regulations (about 150 papers).

3. Kindergarten “Wonderland” in Khanty-Mansiysk.
Source: Versom Group of Companies

The central company (franchisor) prepares a forecast for the development of a new private kindergarten, a detailed business plan and assesses the return on investment of the project within a specific region of Russia.

The franchisee’s task is to find a non-residential, comfortable premises with an area of more than 90 square meters. meters, and after starting the business - follow the instructions of the parent company.

Currently, you can purchase one of two types of franchises - “Standard (garden only)” or “2 in 1 (kindergarten + development center)”.

Franchise "Small Country"

4. The network of kindergartens “Little Country” is a winner of a presidential grant
Source: Independent information portal Odintsovo.

The Little Country preschool network began to develop in Moscow in 2013 on the basis of a winning grant from the President of Russia “Open your kindergarten!” The high professionalism of the staff, the creation of optimal conditions for the development and early education of the child were awarded the authoritative award from the governor of the Moscow region “Our Moscow Region” in 2014.

Purchasing a “Small Country” franchise involves:

lump sum payment - from 250 thousand rubles;
royalty - 5% of annual revenue;
absence of other current payments in favor of the franchisor.

5. The facade of the building of the private kindergarten “Little Country”.
Source: official website of the Little Country network of kindergartens

On its basis, it is envisaged to create a business “from scratch” with the granting of the right to use a promoted trademark. The central company also guarantees:

sending a qualified supervisor immediately after concluding a franchise agreement;
assistance in choosing premises and recruiting personnel;
online support for the franchisee organization on an ongoing basis;
legal support and assistance in business registration;
issuance of a package of teaching materials.

For its part, the “Little Country” network requires franchisees to have premises (at least 100 square meters). In this case, the possibility of using basement or semi-basement premises is completely excluded. A building can have the status of a residential or non-residential facility.

Currently, entrepreneurs can purchase one of three franchise options:

standard package - 250−350 thousand rubles;
business package (with methods of in-depth study of the English language) - 880 thousand rubles;
premium package (with methods for in-depth study of the English language, assistance in obtaining a license, and regular free training for staff) - RUB 1,490 thousand.

Franchise Baby Club

6. “Baby Club” is a network of private kindergartens in Russia, noted in Forbes ratings.

The Baby Club network company began its development in 2000. Currently, its structure operates 237 kindergartens in 75 cities around the world.

Reference: The following facts indicate that the activities of the Baby Club network institutions are successful:

The network's revenue in 2016 was 717 million rubles. (growth - 22.8%);
Getting into the Forbes TOP 25 in 2013 and 2015;
Award “Best Service for Children” in 2015.

The founder of the network, Evgenia Belonoshchenko, won the title “Entrepreneur of the Year” according to Ernst&Young in 2011.

Source: Official website of the Baby Club network

Purchasing a franchise of the Baby Club network provides for the following conditions:

lump sum payment - from 600 thousand rubles;
royalty - 7% of annual revenue;
no other contributions during the year.

A private kindergarten franchise is a more convenient and simpler option for creating your own business than opening a preschool institution from scratch. From the article you will learn how much a kindergarten franchise will cost, how quickly the investment will pay off, and how not to make a mistake when choosing a franchisor. For convenience, use the step-by-step algorithm: how to open a kindergarten as a franchise.

Payback of a kindergarten franchise business

The average payback for such a business is approximately 2 years. Most franchisors promise profitability within a year. But expenses can reach 4 million.

For example, “Little Country” predicts payback from 5 to 10 months, “Baby way” about 7 months. The federal franchisor of Bambini-Club is confident that the client will achieve an annual income of 3 million rubles. with a net monthly profit of 200 thousand. Below is an example of a kindergarten of this brand in Voronezh.

How to open a kindergarten as a franchise: step-by-step algorithm

We offer a short step-by-step algorithm that will help you open a franchise kindergarten.

Step 1. Decide on the format. There are two of them: a kindergarten and a children's club. The difference is in the time of stay of children and the purpose of creation (see table).

It is easier to organize a children's club or center format as a franchise. It is not so expensive, less staff is required, and there is no need to organize meals and sleeping places. But the format of opening a kindergarten as a franchise is much more profitable, although the average bill for children’s stay is much higher. For example, a child’s stay in a kindergarten will cost from 25 to 40 thousand rubles, a club subscription from 3 to 8 thousand.

ATTENTION . Prices are approximate and depend on the region and time of stay of the child.

Step 2: Analyze your local market. Find out the level of competition, the solvency of residents of the selected area, and the need for services. Study reviews of the brand owners and how successful their business reputation is.

It is important to understand parents' motivations and expectations from your garden. The following parameters are usually of interest:

compact in number of groups;
proximity to home;
varied but not overloaded educational program;
quality of service;
friendly climate;
Feedback.

Parents are unlikely to be satisfied with frequent increases in pay, lack of play areas, and turnover among teachers.

Consider parent reviews of public kindergartens. If there are negative ones, such as overcrowding of groups, low quality or lack of developmental activities, then most likely these are your potential clients.

Many parents are willing to pay for a private kindergarten just to ensure that their child is in comfortable conditions. You will have to carefully think through your marketing and advertising campaign.

Step 3. Select a franchisor and enter into an agreement with him.

Client base. When purchasing a franchise, you first of all pay for customers who are loyal to the brand. If they are not available in your city, you will have to promote the brand yourself.
Reliability. Check whether the franchisor has registered the trademark and the right to transfer it. Be sure to visit the company's office in person.
Saving. Launching a franchise should be more profitable than launching an independent brand. Consider upcoming expenses.
Royalty. It is more profitable for franchisees if the royalty amount depends on revenue. Therefore, it is better that the royalty is not fixed, but calculated individually.
Attentiveness. Check the documents before payment; it is better to involve a lawyer.
Availability of information. Information about the franchisor must be available. In addition to discussing organizational issues, be sure to ask him about any difficulties that may arise.
Experience of other franchisees. Ask the franchisor for the addresses of current franchisees, statistics on their number over several years, as well as how many franchisees have stopped working with him and why.
Starter package for franchisees. Please read the package documents carefully. It should include: a franchise agreement, a financial model and a franchising manual. If the package is not provided, this should alert you.

Step 4. Choose a room.

Half of the expenses, unfortunately, go to rent. Of course, it is better to have your own premises. It is very good if you can rent municipal property.

Example. When placed in 400 sq. m, the rental cost per month will be from 50 to 100 thousand rubles.

A social business program has been operating in Moscow since 2014. An entrepreneur can rent real estate for kindergartens at a rate of 1 ruble per 1 sq. m. meter for a period of 49 years. The program covered 33 sites. Information about all objects put up for auction under the “1 ruble per 1 square meter” program can be found on the Moscow investment portal.

The preferential rate begins to apply after the investor has renovated the building and put it into operation. Investors can also rent land plots in Moscow from the city for the construction of educational institutions.

Commercial rent will be more expensive, depending on the area. On average, rent of 400 sq.m. will be about 350 thousand per month.

A kindergarten franchise implies strict standards for the premises. At the same time, franchisors help choose the appropriate option, and individual representatives completely take over the search for premises.

A prerequisite for a kindergarten franchise is compliance with room design standards:

calm pastel colors;
safe furniture (stable legs, no sharp corners);
room area per child - at least 6 square meters. m;
area from 90 sq. m;
first floor (maximum two);
the use of basements, premises above underground parking, and attic premises is excluded;
availability of heating, hot and cold water all year round, ventilation;
premises security, panic button, fire alarm sensors, surveillance cameras, intercom, first aid kits, etc.

Step 5: Recruit staff.

The number of personnel for opening a kindergarten under a franchise depends on the requirements of the franchisor and the format of the establishment. Minimum staff:

two teachers for each group;
nanny;
cleaning woman;
canteen worker;
watchman;
accountant;
director.

Additionally, they hire: a music worker, a methodologist, a child psychologist, a driver, a speech therapist, a nurse, subject teachers (foreign languages, individual subjects), and a physical education teacher.

Employees are initially hired on a probationary period.

Here is an example of the staffing schedule for the kindergarten “Growth Point”

Personnel can be recruited through labor exchanges, the Internet, or through recruitment agencies. At the interview, in addition to getting to know the applicant, offer several problematic situations to make sure whether he knows psychological techniques for solving them.

The teacher must be proficient in modern teaching methods, proprietary methods, computer literacy, be sufficiently erudite, emotionally stable, kind to children, and have a positive attitude towards work. Even the little things are important - from cleanliness and tidiness to the ability to provide the child with all possible medical care.

Top Kindergarten Franchise Brands for 2018

Name	Cost of investment (in US dollars)	Lump sum payment (in rub.)	Royalty	What does the franchisor provide?	Peculiarities
SUN SCHOOL	from 70000	1 million 400 thousand	5% for every month	Turnkey opening: from furniture selection to manager services	Bilingual kindergarten (English and Russian).
Little country	from 10000	from 250 thousand to 1 million	5% for every month	Various packages, full support, personnel selection	With and without English
Komarik	from 20000	No data	Individually	Personnel training, trainings	Health prevention, proper nutrition
Baby club	up to 50000	1 million 200 thousand	Individually	From an activity studio to a full-fledged garden	Developmental techniques
Baby way	up to 25000	from 500 to 850 thousand	No payment for the first month, then 4%	Advertising, information support, customer acquisition, curator	Modern kindergarten concept
Aquatubbies	from 20000	150 thousand rubles	12 thousand every month	Education, trainings, original methods	Strengthening children's health, focusing on infants.

Kindergarten franchise business subsidies

The state is ready to subsidize social business. Franchisors are aware of state, regional and local support programs, so they will help you correctly fill out the paperwork to receive a grant or subsidy.

The amounts given out are considerable - you can get up to one and a half million rubles for developmental and play centers for preschool children, for preschool educational complexes up to ten million.

Important . The regional division distributes subsidies. In addition, subsidies are issued by the municipality. You can get up to one hundred thousand rubles from the city budget.

Pros and cons of opening a kindergarten franchise

In the segment of providing preschool educational services, various types of institutions coexist: from private small kindergartens, home stay groups, small networks of 5 to 10 facilities, to large networkers owning several dozen points where children stay. The presence of so many players on the market to this day does not in any way affect the level of internal competition. According to the entrepreneurs themselves, it is not particularly noticeable. According to experts, this line of business, although not high-margin, not only is not declining, but is also capable of growing during a crisis. Parents do not want to save money on raising their children, so the need for such services will only grow.

Social survey data on why parents prefer a private kindergarten to a municipal one:

Seven reasons why a kindergarten franchise is convenient and profitable to start with

you don’t need to invent anything, or trick the concept: you get a ready-made working business model;
you will receive detailed methods for the development of children, which will allow you to quickly establish the educational process;
you will be able to take into account the characteristics of your region;
you will be provided with assistance from purchasing equipment to planning and decorating rooms;
you will have control in the selection of personnel, training and internship for employees;
they will help you with documentary support for obtaining a license, passing fire inspections, compliance with the requirements of Rospotrebnadzor and other government agencies;
you will have assistance in resolving conflict situations with parents and informational assistance in obtaining subsidies from the authorities.

pros	Minuses
The ability to avoid mistakes and unnecessary expenses	The franchisor makes many demands: from the location of the kindergarten to the selection of personnel
Opening a business is convenient, understandable, economical	Not all companies return money when canceling a contract, and they may also sue you for a large amount
Freedom to choose one or more formats, or step-by-step purchase	Educational materials may be outdated or crude
At the time of opening, the garden already has from 50 to 70% of clients	Full coordination of your actions with the franchisor, lack of freedom
The enterprise opens turnkey	The franchise is issued for 5 years, then you will have to buy it again
Payback – from a year

Constant information and administrative support
Facilitation of obtaining a license
Help in resolving conflict situations with parents
A rated brand is easier to promote, unlike your own
Most parents prefer an already promoted brand

Three months of accounting, HR and legal support FREE. Hurry up, offer is limited.

The problem of child care institutions is acute in our country. And modern parents increasingly prefer private institutions to public ones. They can be understood: a private kindergarten has smaller groups, an individual approach is practiced for children, and the time for keeping a child is more convenient than in a municipal one. This means that private preschool institutions will have more and more fans.

If you have enough experience and education, you can try to open your own private kindergarten or children's room format. To start, you will need a lot of money and come up with your own concept for running your business.

Sometimes it’s difficult, and mothers trust already well-known brands more. Therefore, kindergartens that operate as a network have more advantages when opening. In this case, a kindergarten franchise for beginners will be an excellent purchase option.

Why is a franchise more profitable?

The most important problem in organizing the work of a kindergarten remains, as well as its training. When choosing a private kindergarten, most parents pay attention to the level of professionalism of the teachers. This is especially true for gardens that provide additional services in the form of language clubs and other educational programs. The more there are, the more diverse the staff.

Good and highly qualified teachers are difficult to find; they are not waiting for you on the road. And training inexperienced people is difficult and expensive. Conducting training and organizing work will require large investments, which may not pay off as a result, and it is mandatory to have a license.

In this case, a private institution franchise is the best option. When opening a kindergarten yourself, you will need to spend a huge amount of time on organization, as well as developing your own methodology. It should be understood that only 10% of independently opened gardens continue to function for a long time. Most of them close in the first years of operation.

The reputation of an institution is an important factor that parents pay attention to when choosing a child care institution. When you start a business from scratch, it will take you a long time to recruit clients. A well-known brand purchased through a franchise provides you with work, which means you will definitely have clients.

It is important to carefully select a future partner before signing franchise documents. You should analyze the proposals, find out the number of open points under a franchise agreement and how long they have been on this market.

Popular child care franchises

Online catalogs present dozens of offers for opening. Many of them are budget options and require a small amount of time and money to open. There are larger, more expensive options, but from more popular brands. You can buy a franchise for any level of material income and experience.

Mosquito. This is a well-known brand of a network of kindergartens. These kindergartens are focused on the health of the child, and work according to the system of Dr. Komarovsky. The first kindergarten opened in 2010. At the moment, branches opened through franchising are available in many cities of Russia, and 4 kindergartens are open in the CIS countries. There are requirements for the premises. Ideally, this should be a separate cottage on a plot of at least 6 acres. You can also open it in the premises of a former kindergarten.

Having decided to open a kindergarten, you need to consider all aspects of this business. What is the best way to proceed: create an independent enterprise or purchase a franchise. It is important to determine what government organizations in this area lack.

Advantages of a franchise kindergarten

Starting your own business is always a responsible step. Modern entrepreneurs increasingly prefer to start a franchise business. Purchasing the right to operate under a well-known brand makes it possible to count on the help of an experienced company. Kindergarten franchises are also in some demand.

State kindergartens cannot meet the demand from families with small children. In addition, there are a lot of other disadvantages of ordinary kindergartens: overcrowded groups, poor quality education, inadequate care conditions, etc. Therefore, opening private gardens is becoming an increasingly attractive and profitable business.

The market for this business cannot be called highly competitive, despite the large number of players and competition with government agencies.

The thing is that the number of children is growing faster than the number of kindergartens, and the kindergartens themselves offer different development programs, from which parents choose the most optimal ones.

However, creating a private garden just for the purpose of making a profit will not bring the desired results. It is necessary to carefully approach the formation of educational programs, organize children's leisure time, and most importantly, love children and be able to find a common language with them and their parents.

Bonuses for cooperation with the franchisor

Pros of purchasing a franchise:

Franchisors provide full legal support in the preparation of documents.
The franchisor company undertakes the bulk of the work.
Stability in the market thanks to the brand.
Assistance in selecting premises that will meet all necessary requirements.
Some companies provide assistance in obtaining subsidies.
Reducing the payback period and increasing the profitability of the project thanks to clear recommendations and advice on how to better interact with clients.

Which franchise should you choose?

Today in Russia there is a fairly large base of franchisors of private kindergartens. Let's consider the terms of cooperation of the most popular of them.

SunSchool

One of the most well-known companies with a network of kindergartens is SunSchool. The concept of the institutions is English-type kindergartens, adhering to the ABC principle - the development of knowledge and skills, socialization and physical health, the development of the body and the thirst for knowledge.

To purchase the product, you will need to make a lump sum contribution - from 300 thousand rubles. Royalty amounts to 1-5% of the enterprise’s turnover, additional investments from 300 thousand rubles. up to 3.5 million rubles.

The range of services provided includes:

fostering children from 1.5 to 7 years old for the whole day;
short stay groups;
weekend groups;
evening groups;
special developmental classes in the gaming club format.

SunSchool offers:

Assistance in selecting premises, thanks to unique assessment technology.
Opportunity to use advanced technologies in business promotion.
The company's marketing department handles all Internet marketing.
Employees regularly take advanced training courses at the corporate university. There is a distance learning option.
Access to special loan products and investment search programs.

Komarik

The network of kindergartens "Komarik" operates according to the system of the famous practicing pediatrician Komarovsky. In addition to education and development, much attention is paid to strengthening the child’s health.

Dr. Komarovsky and other specialists personally or via Skype conferences advise parents whose children attend Komarik kindergartens.

By purchasing a franchise, you get the opportunity to:

use a well-known brand and the entire range of marketing tools: website, pages on social networks, flyers, brochures;
receive consultations from the staff of the training and methodological center by phone, via Skype or email;
use complete instructions for operating the garden, including daily routine, sample menu, recommendations for recruiting and training staff.

Premises requirements for opening a franchise:

Rent of a ready-made kindergarten.
A private house with an area of at least 6 acres.
A room on the ground floor of a residential building (in a building no older than 10 years old) with an equipped local area for walking.

Swing

The holding NOU "Vzmakh" was formed in 1989. The main goal of the company is to educate a free, educated person with developed creative thinking.

A distinctive feature of kindergartens in this network is education entirely in English.

Financial components when purchasing a franchise:

Lump sum payment - 850 thousand rubles.
Royalty - in the 1st year 25 thousand rubles, then - 50 thousand rubles.
Investments - 1 million rubles.
Payback period - from 24 months.

The franchisor undertakes to provide full support to partners:

drawing up a business plan;
assistance in personnel selection and training;
recommendations for choosing a room and its design;
development of an advertising strategy, a full set of advertising materials;
assistance in stocking educational toys.

Baby garden

The activities of this company involve classes that are aimed at maximizing the development of intelligence in children and teaching their parents the correct behavior. In the work of the garden, both the own developments of specialists and the methods of famous teachers are used.

The number of children in kindergarten should not exceed 45 people. A child is accepted for a full 10-hour day from the age of 3. Children, while playing, acquire the ability to master knowledge, develop speech, logical thinking and realize their creativity.

The cost of the franchise includes capital investments in the amount of 1.8 million rubles. and payment of a lump sum fee - 1.4 million rubles, royalties - from 15 thousand rubles, projected payback - one and a half years.

The parent company gives each franchisee a guarantee:

for marketing support, including publications in popular print publications, promotion on social networks;
to the assistance of highly qualified specialists;
access to the exclusive BabySoft CRM system;
for a comprehensive consultation with a personal supervisor-manager.

Art Family

The Art Family franchise has a completely new format. The franchisor company not only supports all business processes, but also carries out 70% of them. This is a good solution for people who have no experience in raising children and their education.

Terms of cooperation:

Lump sum payment – 600 thousand rubles.
Royalty – 4% of monthly profit.
Additional investments – from 500 thousand rubles.
Room area – minimum 150 sq.m. m.
Payback period – 7 months.

Partners are provided with the necessary package of documents and step-by-step instructions for the functioning of a children's educational institution. In addition, assistance is provided in obtaining subsidies.

Little country

Little Country is a dynamically developing network of private kindergartens in Russia, supported by the state. The company has been on the market since 2010, began franchising activities in 2014, and currently has 34 franchise enterprises.

To cooperate with “Little Country” you will need a starting investment of 500 thousand rubles, royalties - 5% of monthly profits, the payback period will be from six months to nine months.

The franchisor makes it possible to buy a franchise for exactly the required number of places in the garden, and offers a choice of 4 types of service packages:

“Mom’s kindergarten” (nursery-kindergarten) – 5 thousand rubles. for a place;
“region” (support in the regions) – 10 thousand rubles. for a place;
“business” (opening a kindergarten in Moscow and the Moscow region) – 15 thousand rubles. for a place;
“premium” (support, obtaining a state license, subsidies and subventions) – 25 thousand rubles. for a place.

Benefits of cooperation:

Legal right to work under a well-known brand.
Assistance in selecting premises and personnel.
Training of partners with the issuance of a state university diploma, continuous training of teaching staff.
Personal curator-expert who, if necessary, goes to the site.
Methodological, accounting and legal support.
After the opening of the kindergarten, specialists from the main company conduct demonstration recruitment into groups in order to transfer their own experience.

Anyone who intends to open a kindergarten must not only love children, but also be willing to work very hard for the success of their business. If a novice entrepreneur values his finances and time, then it is worth purchasing a franchise, which will help avoid risks and become the key to the profitability of a private children's institution. You should not refuse the professional help of a skilled ally.

Although entrepreneurs understand all the advantages of the preschool education niche, such as high demand, profitability and sustainability in times of crisis, they are nevertheless not always in a hurry to open their own institution. A private kindergarten is a serious business from the point of view of its organization. Opening a preschool commercial kindergarten is impossible without meeting the requirements of SanPiN, fire service, organizing a kitchen for meals and other issues that entail large costs at the initial stage.

Financial resources are perhaps the main limiting factor - in most cases, to open a private garden, entrepreneurs need to have at least 2,000,000 rubles.

At the same time, it is worth saying that any business comes with its own difficulties, and if the listed factors do not stop you, then a kindergarten can be considered as one of the business options.

Which kindergarten franchise should you choose?

As usual, we have prepared for you a summary table of the main private kindergarten franchises that exist today. The largest players in this market are the Baby Club, which, by the way, is also one of the most experienced participants, the company has 16 years of experience in the preschool education segment, Tochka Rostiya, Little Country, Sun School - also well-known brands - and kindergartens Panda.

	Baby Club	Little country	Sun School	Growth point	Panda
Year of foundation	2000	2010	2011	2007	2009
Franchising	2009	2014	2013	2009	2012
Number of points	250	65	60	33	10
Investments	3,000,000 - 8,000,000 rub.	600,000 - 3,000,000 rub.	3,000,000 - 5,000,000 rub.	1,500,000 - 2,500,000 rub.	—
What are the investments spent on?		The investment amount includes everything necessary for the operation of the kindergarten (except for the lump-sum fee)	Lump sum payment, turnkey business	Lump sum payment, turnkey business	—
Lump sum payment	1,200,000 or 1,400,000 rubles.	100,000 - 400,000 rub. (depending on the number of groups)	1,000,000 rub. *RUB 1,400,000 for Moscow and region	100,000 - 500,000 rub.	700,000 rub. for Moscow and the region, 500,000 rubles. for regions
Royalty	from 15,000 rub.	5% of income	5% of turnover	2,000 - 9,000 rub.	3 months — 10,000 rubles, from the 4th month. — 20,000 rub. In summer - 15,000 rubles.
Other payments	No	No	No	No	No
Time to open	100 working days	2-3 months	2 months	2-3 months	1 month
Payback	2 years	from 6 months	16-22 months	2 years	from 12 months
Net profit	—	from 150,000 rub. from each group	from 350,000 rub. for Moscow, from 250,000 rubles. for regions	100,000-120,000 rub.
Square	from 80 sq.m.	not less than 100,000 sq.m.	from 150 sq.m.	from 50 sq.m.	from 70 sq.m.
Support	Yes	Yes	Yes	Yes	Yes
Format	Baby club, baby garden	home kindergarten	English full-day kindergarten, short-term groups, evening groups, weekend groups.	children's studio, children's center.	English kindergarten
Head office work	Yes	Yes	No	No	Yes
Additionally		Package "Childhood Town" - 250,000 rubles, Package "Business" - 880,000 rubles, Package "Premium" - 1,490,000		Package "Start", package "Studio", children's center "Point of Growth", kindergarten "Point of Growth",	Difficulties with feedback.

* the data is for January 2017, some numbers may have changed by the time you read it, but we can assume that the general situation remains the same.

First of all, it is interesting to compare what amounts of investment, according to franchisors, are necessary to open a kindergarten under their brand.

But it’s worth mentioning that most franchisors offer potential partners franchise packages of different prices and capabilities. This could be a small studio for classes with children or a full-day kindergarten with walks, meals and developmental sections. Therefore, it is difficult to say definitively how much it will cost to open a particular franchise in your particular city. And the amount required to start a business largely depends on the format in which your kindergarten will operate.

The Baby Club network has the biggest numbers - to open its own point, an entrepreneur will need at least 3,000,000 rubles, 1,200,000 of which will be spent on the right to become part of the network (entry fee). Despite the fact that the Baby Club franchise is one of the most expensive on the franchising market, the number of enterprises under this brand reaches 250.

The most affordable option existing on the market is a franchise of a private kindergarten, Point of Growth. With an equally well-known name, franchisors put forward conditions that are more gentle for entrepreneurs - a lump sum payment from 100,000 to 500,000 rubles, depending on the region in which the franchisee will operate, the area of the premises and the franchise package itself. The minimum investment amount is 1,500,000 rubles.

The lump-sum fee for the Little Country kindergarten franchise depends on the number of groups of children; accordingly, the amount of the total starting investment (room area, amount of furniture, etc.) also depends on this. Opening a kindergarten for 2 groups will cost approximately 2,000,000 rubles.

conclusions

A private kindergarten is a completely ambiguous phenomenon as a business. At the start, an entrepreneur requires large financial investments, and in the process of work - a large amount of attention and dedication to work. By the way, some managers admit that constant communication with children and parents is “exhausting” emotionally.

At the same time, the net profit is often minimal and does not exceed 100,000 rubles, so it is appropriate to consider such a project only in the long term.

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